Your business is everyone’s business. You’ve made your services public and you want people to stop and look. It’s what makes a business survive! But how do you get the publicity and hold consumers’ interests while also maintaining seamless etiquette and an ability to please all?
The first thing to remember is that you won’t make everyone happy. In fact, the majority of your success online will revolve around this fact. Existing online as a business is like making statement after bold statement and it is important to think before you speak. While in-person interactions have their own code, so does social media. It is crucial that you make moves that you won’t have to edit or remove from online. Make confident statements and stand by them.
This will, or course, not be able to please everyone. Not only are there people out there who won’t agree with your company and its policies on a personal and foundational level, but there are people who are looking to start trouble no matter what. It is best to be prepared for these people and to react with kindness and consideration. Address the situation if you feel like it, but don’t waste your breathe if it is a lost cause.
The more important situations to approach are those where your customer reacts honestly and genuinely to your online persona. Did you make a mistake? Did you say something wrong? Hash out the problem and respond publicly with an apology if necessary.
Managing social platforms isn’t all about the bad. In fact, you’ll be pleasantly surprised by how many people you’ll reach who will be uplifting, fun, helpful, and positive. Publicly thank these people and generate content to keep these relationships sustained.
For more support creating or maintaining social media, contact us at Ajalon Print, Web, & Social Media and we’ll be happy to help!
What does a specialty product mean for your business? It depends on what your company’s foundational goods and services are and to what extent you normally go to connect and serve your customers. A good questions to ask yourself is, “What fills the negative space?” Figure out what your customers aren’t getting from you and offer that missing piece as a specialty product for your preferred clientele.
If you are a business that serves the public in social services, or perhaps you manage a calendar for a performing arts facility, then what you’re not offering is a keepsake. This can be something small, a token of gratitude. Perhaps offer a book of playbills from the most successful and beloved shows that have passed through your theater. Or try a writing pad and a pen with your business’s name to remind your customers that you appreciate them and say thank you.
Does your business serve food? Try selling a bib with the company’s logo! Sell mugs, order frequent customer cards for discounts, or an item that perfectly symbolizes your services. Maybe you are famous for your fresh baked pie served after every meal. Sell pie slice trinkets for your restaurant’s audience.
Maybe your company does it all. If you’re providing goods and services, then try reaching out online. Allow your customers to connect with you through Instagram, Pinterest, or Facebook. Feature your audience’s photographs and reviews and publicly thank all those involved.
There are so many ways to offer a “specialty product.” Just remember to ask, what is special to your business. For help printing, managing social networks, or creating more ideas, contact us at Ajalon Print, Web, & Social Media and we’ll be happy to assist!
There are millions of people online using social media every day. With so many active users generating content on a minute to minute basis, it’s easy to get lost in the fray. It is important as a business to insert your voice into the many and stand out, not just with content but with consistency. While there may seem to be a lot of fanfare, many times a user is posting infrequently and it’s your job to be an authority on your niche and master at your craft.
To be able to gauge how much is enough, you need to understand the social media sites themselves. Different venues have a draw on different audiences. Create a plan of action and distribute your attention and efforts intelligently. This helpful infographic lays out the most basic information to help you plan your active relationship with the online world.
Good luck and enjoy reaching your customers! For more help, contact us at Ajalon Print, Web, & Social Media for more ways to stay connected.
Video is an important tool to incorporate into your business. This beneficial marketing trick is a great way for you to connect with your customers and offer special and personalized information that is engaging and creative. Video requires a certain kind of creativity and the effort made to produce that kind of advertisement catches people’s attention. The time and energy spent making a video for your business is worth every second.
An easy topic for your video is an “explainer” film. A short piece discussing how to put together a product, use it, or why is should be employed is a tactic that engages a customer instantly. People are visual creatures and showing how to interact with a product or service may drastically change their level of interest in your merchandise for the better.
Other ways of using video marketing is to conduct interviews, create tutorials, make behind-the-scenes movies, or create a small series of movies that addresses similar topics. A creative team of animators can be utilized to create visuals. A boss, employee, or talented friend can act as a spokesperson for your business. Just make sure the visual and audio components are easy to enjoy and not abrasive.
It’s undeniable, small businesses need to use videos to aid in their marketing successes. This new avenue of advertisement is exciting and creative and you’ll be pleased to see what kind of content you can come up with. Don’t be shy, and smile for the camera!
Twitter is becoming the number one social media site, hands down. With Facebook declining in popularity and in visibility for smaller businesses who can’t afford ads, Twitter is the ideal platform to share your business’s products and services. No matter how perfect your Tweet content is for the business, you can’t get anywhere without timing your posts perfectly. If you miss the optimum window to connect with your audience, your Tweet will die off after about 18 minutes. Being active is crucial, but be active when it counts the most.
Ask yourself: when do I check my social media? The answer is usually on my commute to and from work, and on the weekends. You’re not checking your Facebook at 10AM during a meeting (or at least you shouldn’t be). People are more likely to check their phones on the train, on their lunch break, and on Saturday and Sunday between plans. Cater to those time slots.
Using a scheduling tool is going to be your best way to reach your clients. You don’t want to be posting on your time off! Use an online scheduling tool to share videos, pictures, links, and text to a variety of social media sites. By planning out these posts to air at a later date and time, the information will be more accessible to the consumers you wont to reach at the right time.
Need help creating content or scheduling your posts? Contact us at Ajalon Print, Web, & Social Media and we can work with you to keep your business trucking along nicely
It’s no mistake that the internet is flooded with articles on professional etiquette. Doesn’t everybody know online etiquette? Isn’t in common sense? Well, if you’ve ever been stuck in traffic or stood in line at the store, you’ll know how surprising it is to find that most people just don’t know how to treat each other kindly or considerately. It’s the same online!
There’s a lack of understanding between people of how to communicate, and without the physical or vocal cues that might establish a tone of seriousness, maintaining a respectful online presence can be surprisingly difficult. Writing and reacting as a business is extremely tedious and etiquette needs to be managed and mastered.
Remember, you aren’t really you online, you’re The Business. The professional persona you take on in your social media presence is going to react very differently to situations that you would in your personal life. Perhaps you have a client that you just don’t like. Unless this person is a threat to the success of your business, you’re going to have to let it go and serve them as much as you can. Be considerate to people’s needs and requests. Make yourself available and work with people.
You have to make sure that you can provide a safe environment for your customers and accommodate their needs. Are you running in to frustrating problems and aggravating customers? Bring in a second, or third, or tenth social media manager. Stepping away from the situation and letting someone else handle the problem can be a life saver. Customers want to see you solve problems and right wrongs.
Keep a consistent voice. Feeling good today? Write a lot of posts! When you feel tired and unenthusiastic tomorrow, you’ll be able to take a break from creating articles that will contradict your business’s voice. Be excited about your brand. Be positive, always. Even when fixing problems, find an outlook that will produce an outcome that will leave you and your customers feeling satisfied. Don’t let personal problems drag you down.
Practice saying, “I’m wrong and I’m sorry.” Everybody makes mistakes, even businesses. Think admitting defeat will make you weak? Think again. Admitting you’re wrong is essential to growth within the company. It is also good to let your customers know that you are open to discussion and willing to change something wrong within the system. This is a mature approach to business and relationships that will create a level of trust between you and your customers that is essential to the success of your business.
Stay focused and write with intent. Keep your customers in mind and understand that you have to be clear, direct, and friendly while managing your online presence. It may seem like common sense, but it’s important to act on it, not just acknowledge it.
The options seem endless when you’re tackling a print job for your business. Maybe you need new business cards, a flier for an event you’re hosting, or a catalog your company needs to display your new line of products. You’re facing numerous paper quality options, ink color decisions, and even styles of printing. How do you decide what is right for you?
Each business project requires a unique look. Depending on the quantity of the order and the occasion for your printing needs, different styles will appeal to you on an individual basis. Letterpress is an old-school way of printing that has recently reemerged as a specialty service coveted for its beautiful aesthetic. Digital is efficient and fast, with a cost much lower than its opponent and an ability to print colors from the CMYK ink spectrum. So which printing process is right for you?
Digital is a wonderful option for many projects. Consistency in image quality and color is unbeatable. Proofing a job can be easy, and you can run tests at no cost to double check the project before you go to press. Smaller jobs are more cost efficient, however. Since the until price remains the same, larger jobs can become very pricey. Content is unlimited, since computer-generated images and photographs can be altered and placed on any project.
Letterpress is ultimately the more elegant option. The final product is textured, three dimensional, and unforgettable. This is not a biased opinion-across the board, letterpress menus, business cards, and pamphlets are mesmerizing and unique. The process of creating letterpress goods involves a lot of set up and break-down, so the individual unit price goes down the more the order number goes up.
The types of paper and materials available for letterpress are vast, but the consistency of the quality isn’t reliable. Ink colors, depth of impressions, and turnaround rates are erratic. Letterpress also has limited aesthetic options. Most presses can only use existing typeface, and complex shapes aren’t often implemented due to the difficulty in making a plate using unusual shapes.
The facts have been stated. Digital is more affordable, more flexible, and more common. Letterpress is more memorable, more limited, and more elegant. What are you willing to choose for your next important business print job. The choice is yours.
For both digital and letterpress printing jobs, contact Ajalon Print, Web, & Social Media. We can help you decide what option will satisfy your needs.
History has proven that humans need to share to survive. From food to feelings, humans communicate and connect with others in order to maintain sanity and physical health. Our culture, evolved into a technology-ruled society with numerous ways to express one’s self nonverbally, is in constant need of interactions between people to exist. Share buttons are the modern way of communicating ideas, stories, and events that should be used by companies and individuals alike.
Share buttons are icons located on a business’s website, as well as on each picture, blog post, and social media status related to that entity. By displaying the Share icons, customers, other businesses, friends, and readers can share anything from your web address to your featured photo to your Monday morning Twitter post with a whole new circle of friends, relatives, and business affiliates. The easier it is for your customers to repost your content, the higher rate of exposure you’ll get among newer potential clients.
It is important to be engaged in as many social media sites as you can manage. Many of the modern sites have the ability to link up for easy sharing among your own media, like Instagram and Twitter. It is beneficial to share between your own social profiles to reach customers who might gravitate to one platform more than another. App accoutrements may be transferable to desktop social sites for alternative viewing and consuming. Vine videos can be shared on Facebook for larger viewing and easier access at home.
Make sure that every social site you have includes the social media site badges for your whole entourage of social platforms. Your webpage should have a section at the top full of the noticeable share buttons, not only to aid customers in linking your site to others but also to remind them where to find you elsewhere. And don’t forget to link up your website’s pictures with buttons for pinning on Pinterest and tweeting on Twitter.
For any help with adding Share buttons and managing your posting schedule, contact Ajalon Print, Web, & Social Media for deals on media management.
Keep your friends close and your enemies closer. This isn’t just a proverb that both The Godfather’s Michael Corleone and military strategist Sun Tze speak of, but also a very helpful approach for business marketing. Current trends are important to understand and the best way to get a foothold on the popular fads of topics, discussions, products, services, and public affairs is to pay close attention to your competitors.
If you’re going to monitor your opponents’ work (which you should!), don’t forget to learn from what you see. Sure, you’ll see the bad things, the things your company would never do, but see the positive and successful tactics your competitors are utilizing and appreciate the innovativeness. Holding a grudge or viewing other businesses with distain won’t get you anywhere. Learning from others’ mistakes and successes is the best way to avoid unnecessary growing pains during your company’s development.
Pay attention to the media. Research topics your business would like to address and see what search results turn up. Don’t just focus on your line of advertisement. Even if you mainly produce written content, look to videos, photographs, and audio. What are these companies producing and why does it work? What could you do better? What would be worth investing your time into? Look into the time, effort, and payoff and weigh the details.
Think outside of the normal standards for your business’s usual marketing process. Look to other businesses from vastly different markets to get unusual and popular methods of advertising. Current trends are engaging, captivating, and memorable. What markets and businesses struck you as remarkable?
Don’t be afraid to learn from your competitors and build from that foundation. The important thing is to remain unique, interesting, and genuine. Strive to do things better tan the other businesses in the market, and don’t be afraid to try something new. Who knows, the next big trend might be sparked by you.
Contact us at Ajalon Print, Web, & Social Media for questions, comments, and more inspiration to get your business marketing strategy off the ground.
Engaging business customers through your blog is a huge and often daunting chore. It is a difficult enough task to maintain a posting schedule and create new content day after day. The need for quantity can often compromise quality. A simple writing project can balloon into a stressful and unmanageable situation. How do you reach your customers with fresh and conversational writing?
The best, and possibly strangest, advice is to go down the rabbit hole. Pick a topic rooted close to the heart of your business’s beliefs and with that in mind, wander a bit. Entertain tangents that shoot off of your initial idea. Research the history behind your services and follow other writers and creators in the field. Find out what makes them tick, what inspires them.
Engaging blogs do not have to be different versions of the same thing. Your customers do not have a one track mind with one focus of inspiration and interests, so neither should your blog. Be complimentary to your readers and offer a wide variety of topics to discuss.
Reaching out to your customers is another way to create content. Business is a two way street and it is crucial to hear what your readers and shoppers want. By initiating a dialog between you and your customers and genuinely listening, you can tap into a great source of ideas for your future blog posts.
Whichever avenue you decide to take, the hardest and most important step of the process is the first.: getting started. Once you’ve taken down a few notes and started piece the rest of the article will follow.
Contact us at Ajalon Print, Web, & Social Media for questions, comments, and more inspiration to get your business blog and customer outreach started.