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Hootsuite Wants You to Win

Social media can be deceiving at times. There are many different platforms to choose from for your business and almost no time to keep up! Hootsuite is an incredible tool to help you schedule your postings and monitor your activity. But wait, there’s more! Hootsuite is also a wealth of information to help guide you through the often tumultuous world of online appearance and public relations.

As a networking website, Hootsuite maintains close relationships with the popular social media platforms available. It understands, accommodates, and interprets the updates and changes each big name develops and is able to incorporate these social and technological advances into its own operations.  By offering multitasking tools and basic design, Hootsuite’s customers can manage their accounts for personal and business reasons with little effort.

Hootsuite has its finger on the pulse of the latest trends. By seeing first hand the changes and innovations the social media world is producing, the Hootsuite team is able to translate big changes into content that business owners can easily understand. How-to videos and articles are available at no cost at the Hootsuite blog. Reviews on new technology, apps, and media are frequent and customer reviews and opinions are valued and addressed.

If you are intrigued by Hootsuite’s capabilities, you will benefit greatly from this helpful tool for your business. Ajalon Print, Web, & Social Media is here to guide you through the ins and outs of jump starting your company’s online presence. Contact us for a consultation and we’ll be happy to assist you!

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Client Focus: Earle Baum Center’s Earle Fest 2014

Sonoma County plays host to many incredible events throughout the year. With progressive and thoughtful people working hard to support the community, businesses spring up with social agendas to better the quality of life for those who live in this beautiful part of the country. Right now, the Earle Baum Center of the Blind is gearing up to host the annual Earle Fest: A Celebration of Americana Music.

The Earle Baum Center focuses on supporting adults with blindness by teaching important skills to live independently and healthily. Mobility and confidence are taught and nurtured here, and essential proficiency in cooking, communicating, and traveling are just a few of the experiences the center focuses on for the visually impaired. From San Francisco to the Oregon border, the Earle Baum Center is available to extend its services to those in need.

This is the seventh year that Earle Fest will take place and the festival will be held in Santa Rosa at the center itself! Local breweries will be selling their craft beers and the best food trucks around will be parked their all day to best serve those attending. Here at Ajalon Print, Web, & Social Media we are very fortunate to be involved with this incredible cause. We have printed the concert tickets for this event for many years and continue to do so this year. The cosmic orange paper with perforation is just preparation for the finished tickets available for sale.

The Americana bands performing this year will be Todd Snider, The Brothers Comatose, The Blues Broads, and The Great Idea Band, just to name a few. Join the Sonoma County community for this all-day event you won’t want to miss.

For more information and more hype, visit the Earle Fest website and the official Facebook page. To see more work by Ajalon Print, Web, & Social Media, visit our Pinterest boards here and our business website.

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Marry Online and Offline Business Content

Your business needs to be based in both the physical and technological world. Perhaps you offer online services or courses, but there still needs to be a physical component to reach out to your customers. People really do love to connect through products, and something as simple as a physical “thank you” letter and business card makes all the difference. On the flip side, your company needs to be connected to the apps and online media that are popular today.

Put your money where your mouth is. If your internet presence pledges to communicate and reach out, you need to do so in person. Send mail, be present and available, take phone calls, and network with other businesses in your community. If your business on the boulevard wants to make more friends and customers, get tech savvy and have social media profiles for the people who connect that way.

Offer perks that match your business’s personality. Find out which ways you can offer packages, deals, and and discounts by combining the online and offline business aspects of your company. Give your customers a 10% discount for a product if they tag your goods on Instagram. List their name in a thank you video if they buy a certain number of your products. Think about what you can and will do to keep all aspects of your business running smoothly and succinctly.

How will you proceed with your business’s products and social media? If you need help aligning your two worlds, you can count on us to lead the way. As experts in print media and website management, we will assist you to reach your goals. Contact us at Ajalon Print, Web, & Social Media today.

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Acquire By Following: How to Succeed With Social Media

Social media is an equal balance of quality posting and quality followers. It is essential that you create and maintain interesting content at a frequent posting schedule to attract fans to your social platforms. But how to you keep driving your numbers up. Although every little bit counts, if you’re making a huge effort for a small community, you need to equalize your efforts with your outcome.

A great way to build a bigger community is to network. Make the motion to reach out and begin a dialog with like-minded businesses and customers. The most powerful gesture is to follow your ideal customers. Ask to be a part of their community, join their circles, and comment on their photos and updates. Mutual attraction and appreciation will create strong bonds.

Don’t be proud and don’t worry about cluttering up your dash with other people’s feeds. It’s important to see what your clients, customers, and prospects are looking at and thinking. Not only will your numbers grow, but your understanding of your customers’ interests will begin to form.

You’re on your way to succeeding! Keep creating captivating content and showing your customers that you care. For more help on your climb to success, contact us for any questions or comments at Ajalon Print, Web, & Design.

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Client Focus: Face To Face

We are very proud to work with Face To Face, an incredible organization in Sonoma County. Since 1983, this group has worked to raise AIDS and HIV awareness, offer help to those living with it, and working to end the presence of it in this Northern Californian county. Through care services and prevention education, Face to Face works to influence politics on a local and national level to gain the proper care for people who suffer from AIDS.

Ajalon Print, Web, & Social Media has produced work for Face To Face for over 15 years and we are thrilled to be a part of their mission. Our services have included, envelopes, letterhead, and business cards for campaigns and correspondence.

Currently, Face To Face is hosting their 27th annual Art For Life fundraiser. This end-of-summer event includes local food, wine, and art. The area’s finest artists have donated over 200 pieces for auction at this event, which started in 1988, and the proceeds will go to the hundreds of men, women, and children living here with HIV and AIDS.

Join them tomorrow on Friday September 5, 2014 for a free viewing of the works available for auctioning this weekend. The exhibit will be open from noon to 3pm. Tickets to the auction are $75, which goes from 2pm to 6pm at the Sebastopol Center for the Arts.

For more information on Face To Face, visit their website here and say hello. To see more of Ajalon Print, Web, & Social Media‘s Pinterest boards or visit our website here for comments or inquiries.

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Hashtags Work to Improve Your Business

You can’t turn on the news without hearing about “hashtags.” This modern marketing tool is now used as slang across the states, not just tagging online conversations for reference but also to accentuate words. The hashtag is a new form of punctuation that overrides the exclamation point. Hashtags add a weight and air of “Look at me!” to the words or phrases strung onto the symbol and businesses everywhere are using this trend to their advantage.

Why use hashtags for your business? If you’re engaging the right amount with networking and social media, you’ll have plenty of avenues to use this great marketing tool. Facebook, Instagram, and Twitter and just a few of the sharing sites that accept hashtags as a valid cataloging system. The use of a hashtag creates a link to an online bookmark. By clicking on a specific tag, you can view all posts and photos related to that specific idea.

If you start tagging your information with popular and relevant hashtags, you make yourself available to thousands of potential customers who are searching under that umbrella term. With enough interest, you can create your own personalized hashtag for your business that will instigate heightened interest and a following through social media outlets. Just don’t spam your followers, it can severely damage your reputation.

Need help establishing your social media sites to start using hashtags? Contact us! Here at Ajalon Print, Web, & Social Media, we have media packages to help you create, run, and maintain your various online profiles. We look forward to assisting you.

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How to Keep Up with Current Business Trends

It is important to experiment with marketing and branding in the business world to monitor your public outreach. Trying new things is a risk your company needs to take to find the sweet spot you need to capture your customers’ attention. While this may seem like a big uncertainty, with an educated and interested approach, your company’s bravery will pay off in the end.

Marketing research is a positive thing. By creating new pathways, keywords, and trends, your business will tap into current and cutting edge marketing fads. Don’t stray from the fray, if there is a business trend that is working, try it out! It is popular for a reason. It is your job to find out why.

Google analytics is a great way to monitor your business’s success with new ways of reaching customers. Instead of trying a handful of new approaches at once, focus on your direction for an extended period of time. Not only will your customers see your marketing strategy as level headed and calculated, but you will be able to see immediately through analytics what words, avenues, and strategies are working best.

How should you reach your followers? This helpful article mentions a few popular trends: tell stories through pictures, connect directly with your fans, and create a distinct identity for your brand. Think about what your weak points might be, listen to your customers’ comments and criticisms, and always be willing to change and improve.

For more business advice and inspiration, contact us at Ajalon Print, Web, & Design. Our blog addresses numerous topics to help your company grow and expand with skills and ideas.

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Master Your SEO with High Quality Content

Google has updated its algorithms repeated over the last few years, messing with the rules and regulations of ranking with SEO. The search engine optimization process has changed dramatically, beginning with cut-and-paste keyword heavy articles with little or no content. Now, a  more complex system of creating content is in place. Although this seems more difficult, which it certainly is, the outcome is greater for businesses who deserve a pat on the back for the hard work they do.

SEO rockets you up to the top of search engines based on your website’s inner workings. The heart and soul of your page is truly content. What the articles, blurbs, and how-tos have to say will make or break your visibility to the consumer world. So what should you do to tickle Google pink and get the boost you need to make front page?

Lock your website down tight. That means check every link, every HTML code, the speed at which it loads, and double check the sites that host your content. The first thing you want is for Google to be able to find you. Broken links and slow speeds will not be alluring for the algorithms to bump you to the top of the list.

Make sure your content has keywords without relying on them. Don’t pick obscure vocabulary or alternative phrasing. Think about what your customers are looking up. Build your articles around the most successful phrases and don’t stop. Keep your articles constant and current. Generating new material is key to get a good SEO rating.

Write well and write with dignity. People can tell when an article has been banged out at the end of the day. Blogs need to be “share worthy” and make their rounds organically. If you have nothing interesting or new to say, then get help creating new pieces to share. SEO highly relies on organic success.

Don’t give up, keep writing. SEO can seem like a mystery, but in fact it’s just that the rules have been changed, and definitely for the better. Perhaps you can’t cheat as much by loading up a blog with useless gibberish molded out of keywords, but now customers can reach honest businesses that are interested in offering excellent service.

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Negative Press: How to Deal with a Bad Review

There’s nothing worse than a bad review for your business..or is there? You can turn almost any bad review into a good experience with only a little fancy footwork from your end. The opportunity to right a wrong is great for a reputation boost, but the question is, how do you deal with  a negative review?

Address it immediately. Go out of your way to find out what people are saying about you. Be active on social media and check your sites frequently. Creating and maintaining your sites makes is easy for customers to reach out to you, and you want to make communication as easy as possible. Once you get a negative comment, don’t wait until next week! Get back to the person ASAP and ask how they would like you to right the wrong. Also, you can come up with immediate and creative ways to redeem yourself. Order free and expedited shipping, replace a broken product, suggest a gift certificate.

Don’t solve all the problems in public. If a conversation is getting out of hand or lengthy, don’t hold your other fans hostage. Business shouldn’t be a soap opera, so take the conversation offline or through email. If you can satisfy a customer, that’s wonderful. You shouldn’t have to make a big to-do about a situation just for publicity.

Know when to let it go. Sometimes people are just wrong. You don’t have control over everyone and sometimes you’re fighting a losing battle. If someone is being a stickler just to make some noise, ignore them. Leave the negative comment up and let your customers decide for themselves. Anyway, it’s a little eerie if you can’t find one bad review. It usually signals to other potential customers that you’re removing all bad reviews.

Have you had bad reviews with your business? Share with us your experiences and how you dealt with the problem, we’d love to hear! For more blogs on running a company and managing your online business, find our articles here.

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Business Etiquette on Your Social Media Profiles

Your business is everyone’s business. You’ve made your services public and you want people to stop and look. It’s what makes a business survive! But how do you get the publicity and hold consumers’ interests while also maintaining seamless etiquette and an ability to please all?

The first thing to remember is that you won’t make everyone happy. In fact, the majority of your success online will revolve around this fact. Existing online as a business is like making statement after bold statement and it is important to think before you speak. While in-person interactions have their own code, so does social media. It is crucial that you make moves that you won’t have to edit or remove from online. Make confident statements and stand by them.

This will, or course, not be able to please everyone. Not only are there people out there who won’t agree with your company and its policies on a personal and foundational level, but there are people who are looking to start trouble no matter what. It is best to be prepared for these people and to react with kindness and consideration. Address the situation if you feel like it, but don’t waste your breathe if it is a lost cause.

The more important situations to approach are those where your customer reacts honestly and genuinely to your online persona. Did you make a mistake? Did you say something wrong? Hash out the problem and respond publicly with an apology if necessary.

Managing social platforms isn’t all about the bad. In fact, you’ll be pleasantly surprised by how many people you’ll reach who will be uplifting, fun, helpful, and positive. Publicly thank these people and generate content to keep these relationships sustained.

For more support creating or maintaining social media, contact us at Ajalon Print, Web, & Social Media and we’ll be happy to help!

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