Hootsuite is a management tool that helps businesses schedule their posts to reach their desired viewers. With different customer groups residing on different social platforms, it is important to reach the right slice of followers at the right time. Hootsuite has revolutionized the ability to maximize a business’s reach. Now, with ecommerce always on the rise, Hootsuite is working to shcedule Buy Buttons.
Both Twitter and Facebook are working on the Buy Now buttons, which will allow impulse buys to reign the social media platforms. A buy button will be placed alongside any ad or product mention online. Buyer information will be autofilled into the shipping and credit card areas for an easy purchase. With projected success, Hootsuite will allow their users to schedule the Buy Button for different platforms at different times of day.
This will revolutionize the ability for businesses to sell online. Keep up with the trends and look out for the upcoming buttons that will change your business forever!
Your business blog should be able to keep your audience coming back for more. It is important to give your customers incentive to tune in for another post online. There are many ways to make your topics interesting, but the best way to reach your customers is to answer their questions.
Everybody likes to have their voice heard. There’s something undoubtedly cathartic about finding an answer to something you’ve been wondering about. So why don’t you give your blog audience that satisfaction. The important thing to do is to allow a forum for these questions and comments to be voiced.
Begin by working on your online presence. You have to let your followers know that you are consistent and caring. Open up a topic that you invite your followers to address and let them ask questions. Perhaps post something on a social platform and see what topics and questions arise from your followers. Once you have received responses, base a blog topic around that question. Reference directly back to the source of the question. This will give your business an air of trust and accountability. Your readers will appreciate it.
Create your content based on your followers and they will return. By making yourself a self-proclaimed listener, more customers will come to you to talk and converse. This is a best way to learn and create. Happy writing!
If you have stepped in to the analytics game a little late, it may be difficult to understand the information. While it’s easy to monitor the status quo and see what trends keep on trending in your business, it might seem difficult to figure out how to inspire change in your businesses social media efforts. One of the ways to see where your business is experiencing success is to offer unique coupons and specials.
For every new campaign, you can create a link that drives traffic onto a unique landing page. By releasing information about a coupon or special on your social media sites, you can monitor the bump in traffic by watching the numbers grow in your analytics pages. By correlating the numbers you can start to see where people are paying attention and what types of deals appeal the most to your customers.
Analytics is a tricky game, but with a few clever runs with new marketing, specialty offers, and renewed focus on certain social platforms, you can best see how to create changes in your business plan.
Summerfield Waldorf School and Farm is a unique learning experience for children and parents alike. Nestled in Sonoma County, this is an environment that focuses on the individuality of each student to help them grow into their own strong personality. The school involves the children in the Kindergarten through twelfth grade with creative projects such as carpentry, theater, and music. These accomplishments are shared with the community.
Ajalon Print & Web has created many different products for the Summerfield Waldorf School’s various events. Open houses are wonderful events that the school often holds and winter festivities get their own well-deserved press.
The most recent product Ajalon has created for Summerfield is the 2015 wall calendar. Each page of the month features student-made artwork from each of the many years the school teaches. A variety of mediums have been used and the final products come across nicely in the profession print job for the families and friends of Summerfield Waldorf School. A description of the processes of learning through art are also included in the calendar to show what the children are experiencing through their time at the school.
We are very proud of our work with Summerfield Waldorf. The school is a special place in the community and we are happy to support it. If your business is enjoying these wonderful products and would like to try your own wall calendar or postcards, contact us at Ajalon Print& Web.
Image is everything and it is especially important to have a good look for your business’s website. There are many factors that should influence your choice of photographs and pictures on your site. By keeping your eyes open for the perfect look for your business’s brand, you can learn a few things along the way.
Follow the trends you are seeing. Whatever is working, make it work for you. Many trending images are interactive graphics, so make sure your photos are easily animated. High contrast images make the pictures pop and help customers figure out what looks you are using to represent your brand.
Remember that these days, more and more people are viewing websites on smartphones and tablets. Images have to make more sense in a smaller format. The photos on your site should accurately reflect the mission of your business and the energy you put out with ads and social media. Is your business peaceful or full of energy? Are you working with human services, animal rights, or car mechanics? Use straightforward, appropriate, and easy to understand photographs on your business website.
If you need inspiration for a logo, a website design, or printable pieces for your business, Ajalon Print & Web is available to help. Contact us today and we look forward to hearing from you!
Happy holidays to all of those enjoying the winter months full of festivities and family. This is a strange and wonderful time of year to run a business. Inventory is changing drastically, sales and discounts are bountiful, and new marketing tactics are in the works. There are many reasons to use the new year as an event to release new products and specialty items to keep the interests up. But there is something more important that that during this time of year.
Say thank you to your customers and followers. Say it often and and say it with a genuine voice. There are many businesses that your customers could go to, and the simple act of buying with you is meaningful. Remember what it is that keeps your business on two feet and show gratitude. This will help solidify your relationship with the ones that mean the most to your company through out the year.
Have a happy holiday and a wonderful New Year!
It’s not enough to show up to the party. Being a business online in this day and age is a very common thing, so you have to make some noise. While it is important to work hard creating quality content, engaging ads, and fantastic product, there’s another way to get your name out there. Commenting on other business’s blogs is a wonderful way to start networking with potential customers.
Let yourself be known as a presence that is supportive and informative. Look around the internet for topics your business caters to. write short reviews, chime in on articles you like, and answer questions in the comments feed that will bring attention to you. Keep your message positive and stay active. Commit to creating relationships with users on specific sites that will gain trust and also potential partnership with other businesses.
Take the time to put in a good word and stay positive and helpful. By putting your name (and your neck) out there, with time your efforts will show.
While newsletters are crucial to a business’s success, it is often a tricky area to make or break a customer relationship. The content, frequency, and persistence are elements that bend and shape the perception of your company’s image. It is important to draw up a plan for your online campaigns that is user friendly and reaches your customers in a positive way.
The strongest start to your newsletter is to get permission before emailing your customers. Create that strong sense of trust with your community so they know you will honor their limits. Offer the option to sign up for newsletters at a variety of different locations on the website. Offer newsletter sign up on the home page, on social media sites, and at the shopping cart checkout. Offer incentives for sign up, like special deals, sneak peeks, and coupons.
The second best way to win your customers’ interests is offering an easy way to opt out of newsletters. If someone unsubscribes to your newsletters, honor that and make sure they do not receive any more mail from you of that kind. This is a wonderful way of retaining buyers.
Every email address has a specific IP address. This is monitored by email companies and reviews the “score” of the email. If an email address doesn’t send enough email, then the address receives a bad rating and often ends up automatically in spam. However, if the address is sending an email to a mass amount of addresses that either enters into the spam folder or doesn’t get opened at all, the address also gets a bad review and is often not delivered to the recipients.
Be smart about sending newsletters. Let your customers dictate their level of communication with you. It’s just your job to make it worthwhile!
Videos are becoming the most talked about marketing plan for businesses in all fields. Many customers are now viewing content solely through smartphones and tablets, which creates a need for attention grabbing ads. Videos, even short ones, are the perfect way to snag a viewer who is on-the-go.
Businesses are now wondering how to hold the viewer’s attention. There is only a small percentage of video ads that are watched completely to the end. This has increased the need for a larger budget for video production and talented artists and thinkers to come up with engaging content. The length of videos has shortened greatly to ensure that the content is being fully consumed. Often, the attention-grabbing image is presented within the first second to engage the viewers.
While there is a greater need for money spent on videos, there is also greater payoff. Consumers all over now look toward videos to inform their choices, interests, and purchases. Videos bump up SEO and help create pathways into a variety of sites, such as social media platforms, blogs, and main pages. With an investment in video, you will be making an investment in advertising, SEO, and ROI.
Stay up with the trends! Don’t get left behind, there are so many exciting things to work on for this upcoming year!
Not Yer Momma’s Granola is an incredibly delicious treat that is sweeping the Sonoma County food festivals for years and winning all the best prizes for homemade granola. This business is becoming the sweetheart of the North Bay and is gaining more and more attention for the taste and quality that foodies, bakers, and breakfast fiends love. Whitney McEvoy, Irene Gillooly and Susie Falbo are the three friends who started this successful business and we are honored to work with them.
Recently, Not Yer Momma’s product was reviewed in the North Bay Biz magazine as one of the wonderful local goodies us locals love to enjoy. The spotlight showed the granola bags in all their glory and the glowing review along side them made the snacks even more mouthwatering.
Ajalon Print & Web has printed a variety of paper goods to help spread the good word about Not Yer Momma’s Granola. The sticker labels seen on the black granola bags were made as specialty items and business cards were also created for the food product. The local has gone through a colorful transformation and we were very happy to be there for the evolution of this attractive brand.
Don;t forget to check out Not Yer Momma’s Granola wherever you go in Sonoma County. If you are craving a bag right now, you can swing by the website and order yourself a little something! We hope you enjoy this incredible granola as much as we do!