We want to set up your Facebook business page!
What state is your Facebook business page in? The Facebook developers are constantly coming up with new page features and solutions to old problems, so if you have not been keeping up with them all, you might have been left behind in the dark.
We know that getting your Facebook presence established is not an easy task, so we are here to help you get started. Whether you are not on the social network yet or in need some serious upgrades, Ajalon would be delighted to get the job done.
What should you put on your web pages?
Building a website for your small business isn’t easy, but determining what should be displayed on your website could be even harder. Once you have decided what you want to put out there for everyone on the world wide web to see, building your site will seem like a less daunting task.
There are many things you can choose to share on your small business website, here are just a few:
Every website needs a great landing page, or homepage. Your “welcome page” should introduce your brand to new customers and clients and serve as a familiar “home base” for returning visitors.
Don’t forget to let people know what you are all about. What is your brand? Why did you create your brand? Your “about us” page should inform visitors about your small business. You could even include individual biographies of your team members to give customers a chance to put faces to the names they interact with everyday on the phone or internet.
Products and Services
Displaying your products and services on their own pages will create an online portfolio for your small business.
Including pricing for your potential customers and clients could help you secure a new sale fast and efficiently. Instead of emailing you for a custom quote, having a price list or pricing tool will allow your prospective customers to compare pricing with other similar companies.
Colorful Business Cards for Spring 2013
How is your business doing so far in 2013? It might be time to restock those business cards to keep that business coming in!
We would love to offer you 17% off your full color business card printing this month!
Whether your cards are double sided, double thick or just plain colorful, you will not want to miss this opportunity to save money and market yourself at the same time.
Get ready for trade show season!
Is your trade show season coming up? Whether you are attending the National Stationery Show, the New York Gift Show, or other important trade shows, you are sure to need essential materials to market your small business and stand apart from the rest!
Trade shows are the perfect opportunity to show off your products and skills in front of people from all over the world. Make sure to stock up on these necessary items if you’re planning to attend trade shows in 2013!
Let your leads and current clients know that you will be attending a trade show as a vendor. You can let them know which booth or location space that you will be in, ensuring they don’t get caught up with other vendors before reaching your space.
Establishing your booth as a hot destination in the trade show before it has even begun is a great way to market yourself and make those sales when the show has finally launched.
Make sure that potential customers can see you from afar! Sometimes tradeshows can turn into one big cattle herd for attendees. People make their ways down the rows, but only stop if something looks interesting to them. Make sure you hang eye-catching banners and signs to guide customers your way.
Make sure you stock up on your business cards to hand out to everyone you interact with. Prospective customers are going to meet with so many faces that day, make sure they leave your booth with something to remember you by. A great business card will work wonders for this.
What are you bringing with you to your trade shows? Let us know how you prepare in a comment below!
Silk Lamination and UV Coating for Business Cards
Are you looking for a business card that will stand out in a crowd? Your small business is special, so don’t let your #1 marketing tool fall flat.
We think you will love the look of silk laminated business cards. Offset printed in full color and laminated with a soft material that feels like silk, these cards are sure to impress anyone who lays eyes on them.
Adding a little bit of UV coating really makes them shine. You can choose to UV coat your logo or any other part of your card that you want to stand out. We love the look of a local math tutor’s creative cards. Alexi used UV coating to make intriguing math equations pop in front of her logo.
The rest of the double sided card is silk laminated. It radiates a professional, creative tone that excites anyone looking for her services.
Your imagination is really the only limit with these business cards. What do you envision for your silk laminated, UV coated business cards in 2013?
Holiday Social Media Contests Spark Engagement
Have you been waiting for the perfect opportunity to run a Facebook contest? An upcoming holiday could be the perfect excuse!
Depending on what kind of goods and services you have to offer, you might want to consider running a Mother’s Day contest this May. There are many different kinds of contests out there and even more ways to run them, so make sure you follow Facebook’s guidelines when running your own.
One of the most important things to remember is that you must use a third-party application to host your contest. We think Woobox is a great third-party with unbeatable apps for running contests of different kinds.
After you have figured out what you are going to offer your prospective customers and how you are going to go about doing so, you will have to spread the word! Tweeting, updating your Facebook status, and more will work wonders to let everyone know about your contest.
Creating an image or graphic that can be easily spread around is a great way to market your contests and sweepstakes. People will be able to easily pin and share your graphic to ensure viral exposure for your contest and business.
Have you run a Facebook contest in the past? Tell us about it in a comment below!
Facebook Pages for Small Businesses
If you haven’t started marketing your Sonoma County small business on Facebook, today is the day! Let us set up your Facebook business page for only $199.
Your Facebook business page will be an extension of your small business website, giving customers and clients a place to discuss, praise, and interact with your brand.
Here are some of things you will get when you decide to set up your Facebook business page:
- Basic account set-up. We will create or pull copy from your website to fill in all of your necessary profile information
- 1 vanity Facebook URL
- 1 custom cover photo that matches your business website or branding
- 3 custom tab graphics that match your business website or branding
- 3 applications to use with your custom tab graphics
- 1 photo album created with photos from your website
- 5 days of status updates to get your activity started
So what are you waiting for? If you already have a personal Facebook account, you are just steps away from creating a business page.
Beginning Video Marketing on YouTube
Has your small business started to think about video marketing yet? Getting started is pretty easy and the results are stupendous!
An easy way to get on track with video marketing is by creating your own YouTube channel.
If you create your own channel (it’s as easy as creating a YouTube account!), you will have a special place for your followers to keep up with your new videos, announcements, and updates. You can even customize your channel with your website colors, logos, links and more.
Getting started on YouTube is pretty easy, but we couldn’t help but share this great little video guide put out by YouTube itself!
It was released a few years ago, so it doesn’t necessarily match up with YouTube’s new look, but the steps are still this simple. We suggest creating your YouTube channel before uploading your first video.
What steps did you take to begin your small business video marketing?
8 Page Website for Only $699!
Is your small business lacking an online presence? A business website is an essential marketing tool for any enterprise – no matter how big or small.
We would be happy to design and build an eight-page website for your small business for only $699! This is originally a $1200 deal so do not let it pass you by!
You will quickly see how great design, killer SEO, and compelling copy will land you more customers and bring your business to the top.
Track the Pinterest Activity on Your Small Business Website
If you haven’t created a Pinterest account for your small business, today is the day! As of last month, Pinterest introduced analytics to their tools, making it even easier for you to track how this referral source is affecting your website traffic.
After you have created and verified your business account, Pinterest gives you a few easy steps to take before you can access your analytics.
- Get early access to Pinterest’s new look.
- Make sure you have a verified website. If you have a website listed on your profile with a check mark next to it, you’re verified. If not, follow these steps to verify.
- Once your website is verified, go to the top right menu and click on Analytics.
- Start exploring! Change your date range to see how things have changed over time or download your analytics to sort through the data on your own time.
Stay tuned to learn more about using your analytics to form a Pinterest marketing plan!