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Make an Impression – Letterpress

Printing with Letterpressletterpress-buesiness-card-custom-printed-on-cotton-lettra-paper

Are you in the market for some new business cards? What about letterhead, envelopes, or presentation folders? While you’re researching a printing project for your business, the options can seem overwhelming. What type of paper should you choose? What ink colors will seem professional, yet eye catching, while still staying true to your brand? With so many questions, where do you begin?

The first place to start is with your print method. In the world of commercial printing, there are several options to choose from. Digital, is a flat print option that is both fast and affordable, and allows you to print in full color or CYMK. The next step up in flat-printing is off-set, which provides you with an overall better quality product, and a choice of CYMK and PMS colors. However, if you’re looking for office stationery that is sure to leave an impression (pun intended), than letterpress is the way to go.

Letterpress has been around since the 1400’s and for good reason. Elegant and timeless, this print method gives dimension to your printed pieces, by pressing a plate with your text and logo into the paper. Our 100% cotton lettra paper is ideal, and leave a deeper, richer impression.  

This process can be combined with any of the other print methods or can stand alone. If you’re interested in a free quote or would like to place an order for your own letterpress office stationery, contact us today

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Dental Professionals – Custom Letterhead

Do you own a Sonoma County dental practice, but lack professional letterhead? Let us help you! Business stationery is often overlooked, but it can be one of the most important elements in marketing your brand. Your letterhead and stationery reflect your business, and with Ajalon Print, Web and Social Media –  you won’t have to spend a fortune to make a good impression.

We offer our clients a wide array of papers, inks, and print methods to choose from. For the eco-minded, we even carry earth-friendly, tree-free, or recycled paper, that can be printed using digital, offset, letterpress, foil stamping, and even embossing. No matter what you’re in the market for, our staff of seasoned professionals can pull together a look that will reflect your brand’s image without the designer price tag.

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Wine Country Periodontics and Implantology enlisted us to offset-print their letterhead and matching envelopes. The pair were printed using two-colors and classic laid paper.

custom printed letterhead envelopes and business-cards dental and oral surgery offices

We created a full stationery suite for Dr. Patricia A. Murray’s Dental Implant Center and Periodontic. With matching letterhead, envelopes, appointment cards, and presentation folders, it looks cohesive and professional. For an added touch to her letterhead, Dr. Murray opted to add a watermark, and it looks fantastic!

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For Phillips Family Dental Care, we we created a simple letterhead and envelope suite with the company’s logo using our offset-press. The textured laid paper adds quality to the look of the suite.

Contact us today for a free quote!

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Non-Profit Client Focus: Face to Face

Face To Face

Since 1983, Face to Face has addressed the ever-changing challenges presented by the HIV epidemic in Sonoma County. Offering prevention education, as well as support services, this Sonoma County non-profit is dedicated to ending HIV in Sonoma County while supporting the health and well-being of people living with HIV/AIDS.

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Services

Here are just a few of the services Face to Face provides, all of which are free of charge and are completely confidential.

Care Services: Comprehensive support services to people living with HIV disease in Sonoma County. They walk them through the maze of health care services and help them address their health and social service needs.

Benefits Counseling: Face to Face has a benefits counseling specialist who can assist clients through the application process for help in resolving problems they may encounter while applying for various benefits programs. As well as determine eligibility for benefit programs such as Social Security, MediCal, MediCare, disability, health, and life insurance, and more.

Housing Assistance: They assist eligible clients in obtaining permanent housing and with emergency rental assistance.

Volunteer Services: Clients can request help with getting transportation to and from medical, dental and therapy appointments, in-home practical support, moving, and personal coaching.

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Fundraising

In addition to donations, Face to Face hosts a few fundraisers each year to raise money for their amazing non-profit. Beerfest and Art For Life are the just two such ways. Going on it’s 29th year, Art For life has raised over $2,000,000 to help over 600 men, women and children living with HIV/AIDS in Sonoma County.

If you are interested in donating your time or money to this worth-while organization, head over to Face To Face’s website to see how. If you’re in the market for printing services for your own non-profit or small business, contact us today for a free quote.

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Valentine’s Day Promotional Products

Holidays are always a great time to invest in promotional products for your business, and with Valentines Day right around the corner, it’s time to spread the love, and the word about your business. Show your valued customers and staff that you appreciate them with a small gift that keeps in theme with this affection filled day.

Here at Ajalon Print, Web and Social Media, we carry a wide range of promotional products that you can gear towards Valentine’s Day, taking advantage of this love filled time of year. Simply add your logo or slogan and hand your custom Valentines to all of your customers and prospects. Here are just a few of the items you can choose from.

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Heart Swivel Purse Hanger: The heart bag hanger swivels open into a functional bag hanger! Safely hangs a bag from any flat surface or a restroom stall door. When closed, you can attach the heart emblem around your purse strap for easy access and lots of compliments! 

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Heart Letter Slitter: This protective steel blade, heart shaped letter opener, is as useful as it is cute. Available in an array of shapes, the heart shape is the ideal choice for Valentines day.  

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Magnetic Heart Pen: This magnetic ballpoint pen with its dangling heart design, is great for your next promotional giveaway. Customized with your company’s information, your clients will be reminded of your business every time they use this very attractive pen.

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Heart Gel Bead Hot/Cold Pack: If you’re in the medical field, then this heart shaped hot/cold pack is a great option for your business. Reusable and non-toxic, it can be heated in the microwave, or chilled in the freezer and handed out to clients or patients when needed.

You can place your order for custom printed Valentine’s Day products today by shopping our online store. If you have any questions regarding any of our promotional items, please contact us today.

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Printing Services: Newsworthy Newsletters

Company newsletters are one of the most powerful tools in your marketing arsenal. If you don’t already send one out, now’s the time to start. Whether printed on paper or sent out electronically, a top-notch newsletter is one of the best ways to stay in touch with your customers between visits. They allow you the opportunity to boost sales by giving you a place to introduce new services, products, and promotions, while at the same time increasing brand and company awareness.

Consider your content: A few things to include in your newsletters.

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Not sure where to begin? Contact us today, and we can help you create a compelling newsletter that won’t end up in the bottom of the bird cage.

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Don’t Let a Social Media Troll Steal Your Christmas!

Has a troll on your page ever filled you with rage?

Hootsuite has you covered with a creative “how-to” that would make Dr. Seuss proud. Their second time toying with these tongue twisting tales, this time they have taken on the no-good, greedy Grinch himself! Their hilarious version deals with how to handle trolls, who deviously decide to decimate your dreams by attaching you on social media. Although it’s easy to take offence, and go on the defense, the tale of The Troll Who Stole Christmas advises you on how to put your best foot forward, and turn a foe into a follower.

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Every fan down on Facebook liked your page a lot…
But the Troll in his basement, well he clearly did not!
The Troll hated your business! He hated your Page!
He hated you and your produce and express all his rage!TheTrollWhoStoleChristmasLongform-1

Whatever the reason, whether you earned it or not,
He covered your wall in hateful thought after thought.
Staring at your page from behind his bright screen,
He wasn’t giving you feedback, he was just being mean.

For he know every user could see his post listed there,
And that they’d wonder if your business really did care.
“And they’ll unfollow the page” he snarled with a sneer,
“And the company with crumble, and I’ll still be here!”

Then he growled, with his Troll fingers nervously drumming
“I’ll keep posting all night, I’ll keep this spam coming!”
For there’s no way, he thought, that all of his posts,
Would get a reply from the Page and its host!

Then he got and idea! An awful idea!
THE TROLL GOT A WONDERFUL, AWFUL IDEA!
“I know just what to do!” The Troll laughed and then grinned,
“I’ll also troll them on Twitter! And on LinkedIn!”

And he chuckled, and chuckled, “hat a great troll-y trick!”
“There’s no way they’ll respond! All these comments will stick!”
“Every post on their wall, every social media mention,
Will be filled with bad sentiment! Imagine the tension!”TheTrollWhoStoleChristmasLongform-2

So the Troll got to work, with messages much the same.
Calling the company bad words, and the staff all bad names.
But suddenly on his screen, appeared notifications.
“And now come the Likes!” grinned the Troll with elation!

Except when he clicked the red “one,” he was taken aback,
It was the brand that responded, and they did so with tact!
“We’re sorry about that,” the message started politely,
“Let’s try and fix this for you, so you can end your day brightly!”

He never thought they would respond, especially not so quick,
But, you know, that old Troll, was so smart and slick,
“There’s nothing you can do,” the Troll responded in kind,
“I’ll never buy from you again! I’ve made up my mind!”

Feeling quite sure, the damage was done,
The Troll closed his computer. “Man, that was fun!”
But a noise from his phone made the Troll perk up his ears,
“Is that a Facebook notification jungle I hear?”

He stared down at his phone! The Troll popped his eyes!
Then he shook! What he saw was a shocking surprise!
Every comment he posted on every profile they had,
Had be responded to already, And none of them bad!

TheTrollWhoStoleChristmasLongform-3

The comments were filled with apologies, filled with such care,
Filled with offers for discounts, anything to keep you there!
And the Troll, with his troll-eyes looking wide on the screen,
Stood puzzling and puzzling: “Why aren’t they being mean?”

“I slagged them and ripped them, and tore them to shreds!”
“But rather than ignore me, they replied nicely instead.”
While he puzzled his failure, and the response from the store,
The troll then saw something he’d never seen before!

“Their fans,” he realized, “are responding to me too?”
“They’re defending the brand!” And that’s when he know.
No matter how hard he tried to pollute their pages with ill,
This brand understood social media, and fostered goodwill.

They responded to every comment, they engaged all their fans,
They were quick to help people, like social media batmans,
They engaged and engaged, they joined in conversations,
They were there when you needed them. They didn’t take a vacation.

And this minute the Troll rethought his intentions,
He rethought his hate and all those negative mentions,
And he decided to return to the page, to become one of the clan.
Yes the brand had succeeded, in turning a troll to a fan.

TheTrollWhoStoleChristmasLongform-4

Looking for more social media insight? Be sure to follow our blog!

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Warm up This Winter with Custom Ceramic Mugs

With winter now upon us, it’s time to start considering ordering seasonal promotional products that your clients and counterparts will use and appreciate. One very useful gift that keeps on giving, is a custom printed promotional mug. With a wide range of price points and styles to chose from, it’s easy to find a ceramic, glass, plastic or stainless steel mug that fit’s your needs. From one color, to full color, there are also countless options for printing your company logo or brand name. Check out a few of the options we have for you to select from, and then make your way to our promotional products page to view even more styles.

promotional retro campfire mug with granite design

The retro granite design of this campfire style mug is great for a company that deals with the outdoors. This rustic looking mug comes in six colors for you to choose from.

15 Oz. 2-Tone ceramic mug with tapered bottom and ear handle.

This 15 Oz. 2-Tone ceramic mug is a more elegant version of the classic coffee mug, with its tapered bottom and ear handle.

White 11 Oz. Grade A ceramic coffee mug or cup with a c-handle imprinted with your personalized logo. The perfect mug for coffee shops, diners or tea shops, schools college or fund raising events. Metallic ink and halo option available.

This white 11 Oz. Grade-A ceramic coffee mug with a c-handle is a classic. Perfect for coffee shops, diners, or even fundraisers, you’ll definitely get the most bang for your buck. Metallic inks and halo options are also available.

If you’re interested in ordering some custom imprinted mugs for you or your business, contact us today for a free quote, or to place your order. Mugs not right for you? We also offer a wide variety of other promotional items that can be imprinted, embroidered or printed with your logo or brand.

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Why is non-paid Facebook reach so bad?

875321baa696397269c7e777d0990fdeIf you’re using social media on a regular basis, like you should, you’ve probably noticed that your organic posts on Facebook seem to be getting less than remarkable reach lately. Wondering why? One Reddit user, briancristiano, recently broke it down for us and gave digital marketers a reality check. Check out his two-cents on the topic, and weigh in, in the comments section below.

So, why is non-paid, organic reach declining? 

There’s a huge misconception around why Facebook organic reach is so small. Is it because Facebook wants to make more money so they are forcing companies to pay for reach? Yes, partially, but that’s not the entire story. (BTW, every media company in the history of the world has charged to reach their audience – so this shouldn’t be surprising or irritating).

However, it’s not just about making money. Zuck has been clear that his main goal (as it should be) is keeping the users engaged on the platform. So as part of that they heavily weight the content on the platform that has the best engagement and drop the content that doesn’t. It used to be called Edge Rank, now it’s just known as the newsfeed algorithm.

Here’s how it works (in simple terms): Your brand page posts a piece of content. Facebook immediately puts that content in a very small pool (but statistically significant) of your followers news feeds (sub 1% of your following depending on how many people follow your page). It chooses the people most likely to engage with your content.

If that test audience engages well with your content it will open up your content to about 2-4% of your total audience, and if they also engage deeply with the content then it may begin to loosen the resigns and open it up to more of the audience. HOWEVER, if your engagement is low as a part of that initial test audience then Facebook will chose not to show it to anymore of your audience.

WHY? Because if Facebook shows you everything of all the brands you followed you would never want to engage with the platform. Because the vast majority of Facebook pages post crappy content that no one cares about. This algorithm protects the end user. If your content is awesome people will see it, if your content sucks no one will see it.

The one thing that brands don’t take into account is that the algorithm is rolling. So if your brand has posted poor content for a while and all of a sudden posts something theoretically awesome then Facebook knows historically your content sucks and it wont widen the audience. This is why brands can cause so much damage to themselves by posting garbage or too much promotional nonsense. It hurts short term and long term.

However if your content is GENUINELY engaging and something your audience really likes they will see it.

Now, that’s not to say Facebook is ever going to let you reach 100% of your audience, because lets face it they are for profit. And let’s also face it – they are one of the best media companies of our time – their audience is valuable and they are going to charge for it.”

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Client Focus: Two Dreams by JM

Two-Dreams-by-JM-custom-business-facebook-page

Juana Trancoso is a local Sonoma County women with a dream. This full-time mother has been sewing since childhood, and has long since dreamed of own her own sewing business. She made that dream into a reality when she created Two Dreams by JM. Thanks to the teaching and guidance of her great-grandmother, Juana is creating beautiful, high-quality totes in array of styles.

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Perfect for the mom on-the-go, or a busy businesswomen, all four totes styles are made from durable upholstery, reinforced with interfacing, and lined with 100% cotton. The patterned exterior pockets are ideal for easy access to your cell phone, sunglasses, or address book. With a product so superior, it’s no wonder Juana wanted to increase its visibility. That’s where we came in!

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We were hired by Juana to build a business page on Facebook, as well as an eCommerce page for Etsy. Now, she can sell her stunning totes to a larger client base and grow her business.

If you’re interested in expanding your market using social media or eCommerce sites, contact us today and see how we can help.

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Custom Holiday Party Invitation and Greeting Cards!

The holidays are fast approaching, which means corporate holiday parties aren’t far behind. It’s time to start planning, and one of the first items you can check off your list are your event invitations. Make sure your employees and customers get word of the festivities with one of our custom holiday invitations! Whether you are looking for digital, letterpress, or foil-stamped, our graphic designers can create the perfect card for your special occasion.

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Not looking to host a big holiday bash, but still want to let your customers know your thinking of them? Custom seasonal greeting cards are the way to go!

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Interested in learning more about creating your own custom invitation or greeting card? Contact us today for a free quote and or to place your order!

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