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Making the Best of a Bad Review

As bad as receiving a negative review can seem, it’s not as important to potential clients as how you handle it. If you take the appropriate steps, you can not only fix your relationship with your unhappy customer, but also show others your great customer service skills.

negative and positive review cartoon art

Though you can’t satisfy everyone, it’s important to make the effort. Here are three crucial steps that you need to take when you or your company receives an unflattering review.

1 – Acknowledge the complaint immediately

It’s important to keep a close eye on social media and review sites, such as Yelp, for precisely this reason. The last thing you want is to let a bad review or negative comment remain without a response for an extended period of time. Be diligent, and acknowledge the complaint, and respond to the individual ASAP.

2 – Handle the problem privately

After you’ve responded to the initial complaint with a sincere apology and asked for an opportunity to make it right, take the conversation to a more private medium. Contact the individual via email or phone to work out the details. Ideally, you’ll be able to come to an agreement and satisfy your customer. However, if that’s not the case, the last thing you want is to create a public soap opera on social media.

3 – Understand that you can’t win them all

As frustrating as it is, some people just can’t be satisfied. You could spend countless hours and a coffee pot worth of energy trying to win a losing battle. If this is the case, it’s okay to step back and acknowledge defeat. Luckily, most consumers know that there are people out there that just like to make noise, and will consider ALL reviews when considering you for their business.

Have you had negative reviews with your business? We’d love you to share your experiences and how you dealt with the problem!

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Client Focus: American AgCredit

American AgCredit

For nearly a century, American AgCredit, part of the Farm Credit System, has specialized in providing financial services to rural and agricultural customers throughout the Western and Central United States. The states they service include California, Colorado, New Mexico, Nevada, Kansas and Oklahoma.

custom-letterhead-for-american-agcredit

For many years, we have had the pleasure of working with American AgCredit, providing a wide range of printed products for all 32 of their branch offices, including their corporate headquarters here in Santa Rosa, California. Products include letterhead, business cards, envelopes, rack cards, statement inserts, event invitations, forms and flyers.

custom-business-cards-for-american-agcredit

With our roots in Sonoma County, we love working with a company that supports local farmers and future farmers. They do this through their scholarship programs and AgYouth Program, which offers interest-free loans to 4-H and FFA members. American AgCredit also has a special YBS Program that is centered around supporting young farmers that are just getting started.

digital-printed-american-agcredit-business-envelopes

Are you in need of a reliable, high-quality printer to fill your business needs? Don’t hesitate to contact us today for more information, or to get a free quote!

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Buyable Pins – Buying and Selling on Pinterest

In June, Pinterest announced some news that could potentially make them one of the biggest power players in e-commerce.

Pinterest, a long-time social media player, has always been an invaluable resource for companies to advertise their products for free. However, last year they started branching out and allowing businesses, both big and small, to pay for advertising by promoting “pins.” This allows businesses to target their core demographics in specific locations around the United States.

By tracking impressions, repins, clicks, and more, its a great way to reach customers who are searching for, or have shown interest in, what companies have to offer, as well as seeing what products their client base prefer.

Since the addition of Promoted Pins back in Spring 2014, all eyes have been on the social media platform to see what they would do next. That brings us to June 2015.

The newest addition to the website that has everyone talking is Buyable Pins. Now instead of just promoting your products on the site, you can now sell your items to those that show interest. The new blue “buy it” button has already began to appear on iPhones and iPads within the U.S. and will continue to expand to a broader audience.

According to Pinterest, here is how Buyable Pins work:

Blue means you can buy!
 buyable pins on Pinterest how it works
Are you interested in promoting your pins or selling your products on Pinterest? Currently Buyable Pins are only available to select U.S. retailers and businesses using e-commerce platforms Shopify or Demandware. If you’re company doesn’t currently use either platform to sell your products, you can sign up on their waitlist and Pinterest will let you know when Buyable Pins become available for you.

If you’d like any help developing, implementing or managing a social media marketing strategy, check out our packages, or give us a call today!

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Custom Postcards to Advertise your Small Business

Postcards are an inexpensive way to reach out and get in touch with current and potential clients and advertise your small business.  As opposed to newslettersbrochures, flyers or other forms of promotional printing, postcards and rack cards tend to be less expensive to print and mail (only $.35 as opposed to $.49 or more).

full color advertising postcard for businesses

One of the benefits of using this form of print advertising is that it’s short and sweet. There is no need to open it in order to be read, so it has an immediate impact. Though newsletters and flyers can contain more information than a postcard, they take a greater time commitment from consumers in order to be opened and read. This short and sweet method gives you a guaranteed 100% open rate, which no other form of mail can offer.

digital printed postcard for dental office

Postcard tips:

advertising postcard for berkins moving company

Are you interested in creating custom postcards to advertise your small business? Contact us today with any question or to place an order!

 

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Custom Promotional Items for Your Growing Business

Promotional Products

Is your business in the market for some custom promotional items for current or potential customers? Here at Ajalon Print, Web and Social Media, we’ve expanded our business to include custom promotional and advertising products for our amazing clients. In addition to traditional paper printing, we can now offer items such as pencils, key chains, golf balls, t-shirts, lanyards and more. All printed with your company’s name and logo.

promotional item coffee mug and travel thermosCoffee cups, water bottles, travel mugs and thermoses are items that are used every day and appeal to a large group of people. These are some of the hottest promo items. For this reason they are a wonderful way to get your customers to remember and advertise for you.

mesh backed custom promotional product hat

Hats are another great promotional product. By selecting the right cap, visor, or beanie to fit your brand, your customers will be happy to sport your logo and get people talking.

black medium point promotional pen for business advertising

Pens and pencils are probably the most popular item to both give and receive when it comes to promo products. Not only are they inexpensive, they are also necessary. This means that if you give them to your customers, they will be used often. They are also items that get borrowed and passed around more than other promotional products. This means that someone who has never heard of your brand may find themselves with your pen in her purse or drawer and will think of you next time they need auto repair or dental work.

drawstring bag with mesh panel promo item

Backpacks and other reusable bags are also gaining in popularity as more and more counties and states implement plastic bag bans, like here in California. Branded bags like these, are sure to be kept in the car or in someone’s purse and brought out every time they go to the mall or market. This type of bag is also great as a fundraiser for schools and sports teams. By printing your school name or mascot on bags, hats, or others spirit items, your boosters club is sure to make a pretty penny at the next ball game.

Contact us today for more information on paper printing or head to our promotional products site to place an order today!

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Create a Killer Social Media Marketing Campaign with Hootsuite!

With so many social media outlets available to businesses, it can be a full time job staying as active as you need to be. With peak user hours for Facebook, Google+, Twitter, LinkedIn and other platforms scattered throughout the day and week, sometimes it’s necessary to plan ahead.

That’s where Hootsuite comes in.

set up a social media marketing campaign with HootsuiteHootsuite is the ideal website for managing a multitude of different social media platforms in one place. With the ability to manage multiple companies or clients within a single user account, you can schedule posts hours, weeks or months in advance. This easy to use program can help you post to the appropriate networks at peak hours without having to log in during all hours of the day and night. This also allows you to plan and schedule a killer marketing plan for the current month and beyond in a single afternoon. Better yet, if your marketing plan changes or if you release a new product or want to advertise a big sale, you can change your posting schedule quickly and easily.

Whether you’re interested in using Hootsuite as a way of organizing your social medial marketing plan, posting outside of your normal 9-5 workday or planning ahead for pending vacations or business conferences, you can find solace in the easy-to-use qualities that this website has to offer. Need assistance with Hootsuite? We’re here to help! We use Hootsuite to post to Facebook, Twitter, LinkedIn and Google+ and can train you to use it quickly and easily. Contact us today with any questions, comments!

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Promote Your Business – Custom Banners and More!

Advertising is crucial when trying to promote or expand your business. In order to bring in new customers, you need to insure that you are making your brand visible using different forms of media. With the world becoming more technologically driven every day, big and small companies alike are turning to social media as a way of advertising. However, in doing so, they are neglecting classic print advertising.

fabric options for advertising banner and adhesives.

Banners are among the forgotten. This traditional form of advertising is still around for a reason; it works! Whether you are sponsoring a school sports team, promoting a fundraiser, setting up a booth at a farmer’s market or local fair, this is an inexpensive option for any business or organization. In addition to banners, you also have the option to make your ads mobile by printing custom vehicle magnets and window decals. Interested in indoor options? Anti-slip floor graphics might just be what your looking for.

forms of advertising banners and adhesives

Are your interested in creating an advertising campaign using banners, window decals, floor graphics, or vehicle magnets? Contact us today to get a quote and see how we can help. If you’re interested in promotional items to go along with your new signage, click here to see all that we have to offer!

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Client Focus: Hill Family Estate

Hill Family Estate is a local, family run winery out of Yountville, California. For seven years and counting, we have had the opportunity to create some stunning products for this local, Northern California business. Check out some of the items we’ve printed for Hill Family Estate and learn a little more about this Napa Valley gem.

gold-foil-stamped-wine-club-sheets

The Hill family chose to go all out when printing this beauty for their wine club. This 2-ply, letterpress and gold foil printed information card was paired with a gold foil stamped, black metallic envelope.

Hill Family Estate was started by Doug Hill, a long-time grower for some of Napa’s finest wine producers. He was inspired to open a winery of his own as a way of giving his family the opportunity to work together–and they do.

offset business printing brochure of the Hill Family

I love this picture of the family that they chose to include in their brochure. You can pick one of these up on your next visit to their Washington Street tasting room.

Doug has continued to work in the vineyards, cultivating the flavorful grapes they now use in their own wines. Darci, Doug’s wife, is often found at the family’s store-front tasting room on Washington Street with their dog Jack. Ryan, their son, runs the sales division, helping to distribute Hill Family wines to select retailers, while Carly is helping to expand their brand in Southern California, where she lives and works.

Digital rack card for tomatoville 2015

This is one of the newest items, hot off the press. This is one of many rack cards created for Tomatoville 2015 and many other Hill Family Estate events.

We look forward to many more years of working with the Hill family and helping to make Doug’s vision a reality – “a way to share his love of the valley, of farming and of wine with his children and wine lovers everywhere.”

offset printed wine club forms hill family

These offset-printed wine club forms were created for the Hill Family Estate tasting room.

Tasting room is open daily from 10am to 6pm (except on major holidays). Tastings are available with no appointment at the bar for $20.00/guest.
To schedule a table tasting, please call 707-944-9580.

Hill Family Estate

6512 Washington Street

Yountville, CA 94599

hill family estate printing foil and offset

From offset printed brochures to foil stamped envelopes, we can print it all.

Interested in having us print for you or your company? Contact us today for a quote!

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3 Tools to Keep You Motivated as a Business Owner

Owning and running your own business can be exhausting and sometimes it’s easy to get uninspired by the work you do. I recently read a blog by Nadine Nicholson where she discusses three tools to keep you motivated in your business and her ideas really resonated with me. So much so that I thought I would share her advice in hopes that it would do the same for you.

got motivation? neon post it notes

1. Write Three Morning Pages

According to Julia Cameron, Morning Pages are “three pages of longhand, stream of consciousness writing, done first thing in the morning.” This is a great tool that you can use to help clear your mind for the day to come.

2. Walking Meetings

A walking meeting is a mid-day walk with yourself. The idea might seem silly, but walking not only gets your blood flowing and wakes you up, but it also helps allow your mind to process. The combination of fresh air and movement assists in putting things into perspective. This is especially helpful when you’ve hit a road block in your business or are having a hard time coming up with a solution to a problem.

3. Positive Focus

This is an exercises that you do at the end of your workday. It’s easy to dwell on all the things you didn’t get done, because as a business owner, your job is never done. However, it’s very important to remind yourself of all that you accomplished, no matter how small. That’s what this exercise is about. When your day is over, write down your achievements for the day and why each of them is important. Lastly, write down the next step for each item. This is a great way to create an action plan for the next day and to keep you on track.

Give these three tools a try and see if they make a difference in keeping you focused and motivated in your business. As an owner, it’s important to remember that you are the driving force behind you company and your confidence in your business is crucial in keeping your employees on track and working hard.

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Best New Social Media Sites for Businesses in 2015

With the success of social media sites like Facebook worth a whooping $200 billion, everyone and their grandmother is trying to create the new “it” platform. Every day new apps are released but few are successful enough to gain mainstream attention.

According to Forbes, there are 15 social media sites to look out for in 2015. These site rage in target demographic and only a few may end up living up to their hype, but here are two platforms that I think will play a biggest role in relation to business marketing.

Business person with doodle fly to chase her goal in future 2015

Unmetric –  This platform is definitely a good one to look out for and use if you are focused on analytic’s. Unmetric allows you to analyze your marketing efforts by seeing which of your campaigns resonates with consumers and how they compare to those of your competitors.

Kenshoo Social – This platform was created with marketing in mind. Kenshoo Social allows its users to create targeted social media campaigns and manage them in one place. This platform analyzes data, metrics and algorithms to measure performance, find your target audience, and budget you social media marketing dollars.

Take a look at what these sites have to offer and let us know if you think they will benefit your company. Already using one or both of these site? Share your experience in the comment section below.

Interested in expanding your social media reach? Contact us today to see how we can help! 

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