Juana Trancoso is a local Sonoma County women with a dream. This full-time mother has been sewing since childhood, and has long since dreamed of own her own sewing business. She made that dream into a reality when she created Two Dreams by JM. Thanks to the teachings of her great-grandmother, Juana is creating beautiful, high-quality totes in array of styles.
Perfect for the mom on-the-go, or a busy businesswomen, all four totes styles are made from durable upholstery, reinforced with interfacing, and lined with 100% cotton. The patterned exterior pockets are ideal for easy access to your cell phone, sunglasses, or address book. With a product so superior, it’s no wonder Juana wanted to increase its visibility. That’s where we came in!
We were hired by Juana to build a business page on Facebook, as well as an eCommerce page for Etsy. Now, she can sell her stunning totes to a larger client base and grow her business.
The holidays are fast approaching, which means corporate holiday parties aren’t far behind. It’s time to start planning, and one of the first items you can check off your list are your event invitations. Make sure your employees and customers get word of the festivities with one of our custom holiday invitations! Whether you are looking for digital, letterpress, or foil-stamped, our graphic designers can create the perfect card for your special occasion.
Not looking to host a big holiday bash, but still want to let your customers know your thinking of them? Custom seasonal greeting cards are the way to go!
Congratulations! All of your hard work has paid off, and you’ve finished writing your book.
But now what?
Now it’s time to take your literary career to the next level. Writers dream of having their literature published, and sharing their words with the masses. However, getting your book printed can seem like a daunting task, but it doesn’t have to be.
Ajalon Print, Web and Social Media is a small, family-run print shop that has been helping self-published authors to print their books for decades. Whether you are looking to print a couple dozen, or a few thousand, If you’ve got a story to tell, we can print it.
We have printed some inspirational books for our local intrepid authors, including this book of poetry by Andrea English.
- Plastic GBC Comb Bind
- Saddle Stitch
- Soft Cover/Perfect Bind
- Wire-O Bind
- Hard Cover (any quantity!)
Great social media posting for small businesses
Is there an ideal time of day, or day of the week to post to different social media platforms? Absolutely! However, WHEN you post shouldn’t become more important than WHAT you post.
In order to build loyal followers and gain exposure for your business, there are several things that you should keep in mind. We have picked seven types of posts that we feel you should integrate to catch the attention of a broader customer base.
And this is how you do it:
- ADVISE: Offer tips and tricks of the trade, especially ones that help with problems that everyone encounters.
- AMAZE: Share amazing facts or images that will grab people attention. Bonus points if it ties into what your business does.
- AMUSE: Who doesn’t love to laugh? Share funny pictures or quotes that are relatable and unoffensive.
- GIVE: Offer a discount, special deal, or promoting a contest. People like to feel they are getting a great deal. This is also a way to collect customer information to add to your email list!
- INSPIRE: This another time to include a photo or quote. You can also share an inspiring success story of your own or feature a client!
- UNITE: This is the type of post that’s meant to bring a community together. Promote a great cause or a local event. It feels great to be apart of things, especially when it’s for a good cause.
- WARN: Although we’d typically tell you to steer clear of depressing topics, people like to be well informed. Warning your followers of danger that could effect them is one way to gain and keep an appreciative audience.
Don’t have time to create your own social media marketing strategy? We’re here to help! Contact us today to see how we can assist your in building or maintaining accounts on platforms like Facebook, Google+, and Twitter.
With Christmas just two months away, now’s the time to start thinking about how you’d like to show appreciation to your customers this holiday season. Promotional products are a great way to thank your customers for their business, and a way for you to market your company and services to others. Coffee mugs, hats, and tote bags are just a few items that your clients are sure to use all year round!
Ajalon Print, Web and Social Media is a “one stop shop” for all of your printing and promotional needs. Whether you are looking for holiday presents for your employees, thank you gifts for your customers, or items to distribute at local and community outreach events, we’re here to help! Visit our promotional products website to see all that we have to offer, and contact us today for a quote or to place your order.
Place your first order before November 29, 2015 and we’ll waive any set up fee! That’s our gift to you!
With 2015 right around the corner, it’s time to start thinking about next year’s marketing game plan. One of the easiest and most effective ways to get 12 months of marketing in one purchase is by creating a company calendar. With a variety of different options, from desk calendars to wall calendars, they are sure to be seen and used year round. They are a great way to promote your business and attract new customers and retain your current customers.
Leslie Curchack always creates stunning imagery for her Daily Acts calendars, which we have been printing for over five years.
By using unique graphics or photographs relevant to your work, or specific client base, it’s easy to draw people in, and ensure your calendar finds its way onto home and office walls.
A long time client, G&C Auto Body has been having us on to create their custom calendars from over a decade, along with their other business stationary.
Own and operate a auto body shop? Include photos of unique paint jobs, body work, or projects you’ve worked on.
Looking to advertise your farm, animal shelter, or kennel? What better way than to show off the animals that make your business what it is! Who can resist an adorable puppy or colorful chickens?
Skansen Kennel in Sepastopol, CA has allowed us the honor of printing their calendars for several year.
Interested in ordering your custom calendars for 2016? Contact us today to request a quote, or place your order. Also, don’t forget to check our specials page for our newest printing deals! Currently all calendar orders are 10% off, through November 30, 2015!
Another Sonoma County gem, Ceilume, is the brainchild behind the wonderful folks at Empire West Inc. This Graton, California-based company has been featured on a variety of shows including The Ellen DeGeneres Show, The Rachael Ray Show, Chelsea Lately, as well as Man Caves and House Crashers. With over 40 styles, they have something for everyone. Their Class A rated, rigid vinyl plastic tiles are not only lightweight and easy to install, they are also waterproof, mildew-free, mold-free, and recyclable.
Ceilume’s Guiding Principles
- Be authentic. Don’t pretend to be something we’re not.
- Be empathetic. Truly understand our customers’ perspectives.
- Be transparent. Practice honesty…even when it’s uncomfortable.
- Be generous. Prioritize our customers, our employees, and our community.
- Be humorous. Even ceiling tiles can be entertaining.
- Be unique. Stand out even in the most crowded marketplace.
- Be profitable. Financial stability allows us to provide great products (and legendary customer service!).
For over a decade we have been lucky enough to print for both Empire West Inc., as well as Ceilume. Although heavily into online advertising, when it comes to paper marketing, Ceilume goes though Ajalon for its printed brochures, flyers, packing cards, and catalogs. With their business continuing to grow, we look forward to another decade as their printer of choice.
With approximately 80% of people using their cell phones or other mobile devices to check their emails, it’s shocking to learn that only 25% of companies use mobile-friendly layouts for their email marketing campaigns.
If you are sending newsletters, promotions, giveaways, and other marketing messages without using a mobile-friendly format, you are more likely to end up in the trash or spam folder. This can result in a disappointingly low click-through and open rate. With the world becoming more and more tech-friendly every day, it’s time to rework your email marketing with a responsive design.
If you are using a marketing platform such as Constant Contact, creating a responsive email template is made easier with several mobile-friendly layouts available for free. Looking for a custom design, rather than a free template? Inquire with your marketing site about having one created for you, or consult a web designer.
If you need assistance in creating a mobile-friendly template for your email marketing campaign? We can help! We have web and graphic designers on staff that can assist you in creating a responsive design, and boost your marketing reach. Contact us today!
Business cards are the best tool in your marketing arsenal. Not only are they essential for spreading the word about your company and the services you provide, they are also one of the most cost effective. There are limitless options in designing a custom business card, and depending on print method, paper selection, and amount of graphic design needed, you can create a custom card without breaking the bank.
Here at Ajalon Print, Web and Social Media, we offer a wide variety of print options to our clients. Whether you are looking to print your calling card digitally with basic black-ink, with tear-resistant silk lamination, elegant letterpress or detailed foil stamping – the choice is yours!
A few of your customization options include:
- Folding cards
- Heavy card stock
- Double sided printing
- Die cutting
- Round cornering
- and more….
Are you interested in having us create and print a custom business card for you or your business? Contact us today for a free quote and to get started! You can also visit our Pinterest board to see more of our work.
People are visual creatures, so creating a memorable logo is essential to the growth of your business. Whether designing a logo from scratch, or simply modernizing an old logo, your can create something truly unique and timeless by keeping these details in mind.
If your business wants to use text, rather than images or graphics, for your logo the font you choose becomes extremely important. Consider the message you’re trying to convey when choosing your font, as it can say a lot about your business. For example, if you’re creating a logo for your law firm, Trajan Pro is a great option, with its clean, strong and elegant lines.
When choosing the colors for your logo, there are several things to keep in mind. The first is its relationship to your business. If you own a yoga studio, your color palette should probably invoke calm, so colors like desert sage and dusk blue would be a perfect fit. Additionally, sticking with one or two colors is ideal for printing. If you intend to incorporate your logo into your business stationary and promotional products, you want it to be easily reproduced.
If you are overwhelmed with the idea of creating your own logo from scratch, it might be time to set up a consultation for our graphic design services. The job of our graphic designer, is to bring your logo to life by combining your message and ideas with our knowledge and talent.
Interest in getting started? Contact us today and let our team create a timeless logo for your growing business.