Businesses Must Innovate or Perish
We had an open house recently for the members in our Sonoma County Executives business networking and referral group. We had been planning it for weeks and everyone got involved in the preparations. It was sort of like having the … Continue reading
Read Your Junk Mail
One great way to keep up with what works—and what doesn’t work—in marketing today is to read your junk mail. Both at home and in the office, you most likely get scores of direct mail a month. Pick up each … Continue reading
What is Service?
One of our local building supply stores had this headline in a full page ad in the paper. It led me to reflect on what service is at Ajalon Printing & Design. First, service is having a comprehensive inventory. This … Continue reading
A Quick Check for Your Website
Here are some common web design mistakes that can drive visitors away: Overwhelming graphics & flashy banners – if your visitors are distracted or confused by excessive images, they may close your page before for they find the information they … Continue reading
5 Ways to Cut Your Printing Costs
Are your printing expenses too high? Maybe you’re spending more than you have to. Consider these printing money-guzzlers: 1. Two-Color Offset Printing. Yes, multi-color offset printing offers great image quality, but digital printing can produce excellent full-color results faster and … Continue reading
7 Marketing Steps You Can Take During the Slow Season
Traditionally, things slow down in the summer for all marketers. Rather than sit back and wait for the fall, however, here seven things you can do to take advantage of the slower pace of the summer months and come out … Continue reading
Today's Printer is Versatile
I love paper, I love words, their meanings and etymology and design. Is it any wonder that I love printing? I recently came across a word that describes well the printing industry today. It is versatile. It’s first meaning is … Continue reading
