The Virtues of Patience and Perseverance
I was hiking Saturday on a trail that was new to me and encountered something really striking. I was climbing on the Oat Hill Mine Road trail which begins at the town of Calistoga in the northern end of the … Continue reading
Sustainability
Sustainable, Green, Environmental These are words that are used a lot today when talking about conducting business. Here at Ajalon Printing & Design, they are not just catchwords we recently started using. For over twenty years we have always sought … Continue reading
Beyond the Benefits
You’ve heard about how marketers should list features, (which inform), and benefits, (which sell). Consider taking it a step further: go beyond the benefits, and relate experiences. To truly build value in a specific product or service you’re offering, bring … Continue reading
The 3 Most Powerful Types of Ads
Looking for a sure-fire method of coming up with effective ads? The quickest way is imitation. If you can mimic a successful ad by using a style and format that has been proven to work, your own ad will be … Continue reading
Are Your Marketing Materials Overdesigned?
Are your marketing materials and website over-designed? Design should support your marketing message, not get in its way. If you’re blown away at the beauty or cleverness of the presentation your designer has delivered, test it with both other business … Continue reading
