How do your clients’ sites rank? This question will probably also cause consternation among many web site developers. They are much more used to talking about look and feel and will easily show you all the pretty designs and pictures they have created.
But do these pretty faces do work? Does the designer build sites that look good and work little? Or are they hard working sites that bring you traffic and convert to business?
Visual beauty and balance and effective operation are important in a website. But if the factors that optimize a site so that it can be found by a search engine are not present, then you have a site that hardly works for you. A site that is built entirely in Flash may be aesthetically appealing, but it does little to help prospects find you on the internet. Search engines do not “read” any of the content in a Flash module, therefore it is basically a blank space in or on the page.
The way to check how a site ranks is to look at the site and see what the keywords are that it is built around. If you can’t figure that out, you already have an alert. It should be obvious what keywords each page of a website is set up for to attract people who are searching. The words in the heading of the web page are what the search engines first look at.
Take those words, without the actual name of the business, and put them into a search in Bing or Yahoo or Google. Does the website come up in the first few pages? When was the last time you searched past three pages when you where looking for something on the internet?
If a designer designs websites that don’t come up on the first few pages of a search for the keywords that the client was looking to attract, is it of much use? There are over 350 million websites, and many times that in terms of web pages. You must rank well for the particular words that you want people to find you with.
At Ajalon we built our site to rank in the first page or two. We can do the same for you. Give us a call. 707.528.0288
Written by David Walrath
Ajalon Printing & Design
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