Keeping in Touch Can Make You Money Newsletters Can Increase Your Business 5 Strategies to Improving Your Newsletters
Printing a newsletters can be an excellent marketing tool as it can be used to promote the products and services provided by your local business. A good business newsletter can help to increase business and to make a sale. It may seem strange to you to send your newsletter from Santa Rosa to Sebastopol, but the truth is that if you don’t tell your customers what you are doing, even if you are as close as Rohnert Park and Cotati, they will not likely know.
If you’re stumped on how to write an effective newsletter for your business, then consider utilizing the following strategies.
You should not include each one of these ideas in each newsletter. Your newsletter needs to be short and readable, not a tome.
- Before you produce the newsletter, you need to determine its purpose. Ask yourself who you’re writing the newsletter for. Since we’re talking about business newsletters, chances are that your readers are customers or potential customers. You want to cater your newsletter specifically to them.
- Remember to always think of your newsletter from your reader’s point of view. Answer the question, “What’s in it for me?” You can fill a newsletter that really excites you and tells of all your latest accomplishments, but your readers may really be “ho hum” about all this. They are likely to say, “What does all this mean for me?” Be sure you tell them how what you do can benefit them.
- Consider writing each issue around a theme. It helps to have a theme that holds each issue together. It helps your readers and you. When I focus down into one idea I find that I can write more easily rather than having the whole world to write about.
- Include graphics and photos in the newsletter. Don’t cram it full of text so that you have paragraph after paragraph with very little white space showing on the page. It will actually influence your potential readers not to start.
- Include information about your business. Include articles that emphasize company accomplishments and success stories of products sold. Articles such as these help lend credibility to your business. Don’t brag, but do highlight your achievements.
I can think of no better way to keep in touch with your clients and help prospects to remember you are waiting to serve them than by printing a newsletter and mailing it out. We will continue with 5 more winning strategies on writing top notch newsletters in our next session.
Written by David Walrath
Ajalon Printing & Design
