5 Winning Newsletter Strategies Keep in Touch and Improve Your Business
We have been talking about how businesses in Sonoma County have been printing newsletters and staying in touch with their customers from Healdsburg to Petaluma. We can think of no easier way to improving relations with your customers. So here are more powerful strategies:
- Include people in your newsletter. A strong connection with the reader can be including guest columns about company successes written by employees or customers is a great way to show readers that you are making a difference by producing quality products.
- An easy way to impress readers is to include a section listing your business’s most recent statistics. Along with sell statistics, you can include customer satisfaction ratings. Let those you serve vouch for the quality of service your business provides.
For example: when wineries here in Sonoma County receive a gold metal in a wine competition or score over 90 in Wine Spectator or Wine Enthusiast, it’s time to send out a newsletter.
- Include a “frequently asked questions” section. Identify at least five of the most asked questions about your business and/or the products and services it provides. Then provide both the questions and answers in your newsletter. This is a great way to not only provide information about your business but to solve questions about your business as a whole.
- Consider featuring an advice column. People love to read about challenges that others have and hearing your solutions. Dear Abby and all the other advice columns are evidence to this.
- Humor is always entertaining. Some businesses send out send out newsletters that are 90% humor. People become addicted to reading their monthly humor. Some employees who have left one place call so that they can continue receiving their monthly fix at their new job. Such loyalty we love.
Printed newsletters can’t be beat for keeping in touch with clients. In these economic times it is important to stay in touch with those people who bring us business. Those pesky sales associates from ‘other’ companies are more likely to be out there, getting in touch with your customers. Keeping in touch is better than scrambling to repair damage already done.
Written by David Walrath
Ajalon Printing & Design
