7 Marketing Steps You Can Take During the Slow Season
Traditionally, things slow down in the summer for all marketers. Rather than sit back and wait for the fall, however, here seven things you can do to take advantage of the slower pace of the summer months and come out ahead of the game.
- Polish your marketing plan and review your marketing calendar. Are you on target? If you haven’t written one yet, get started now.
- You can get cheaper advertising rates and take advantage of many promotions being offered to you from other businesses. Stock up on promotional giveaway items like pens and tee shirts, and get advertising rates, which may be lower now, from your local media.
- Start a “Swipe” file. You may find you have more time now to clip ideas, ads and promotions you like and keep them in a 3-ring binder you can refer to when you need new creative ideas.
- Try writing a press release and sending it to your local papers. Make it interesting and place a follow-up call.
- Evaluate and develop your newsletter. Have five objective outsiders review your newsletter and give you their comments.
- Review your current promotional materials. Do they need a new look?
- Develop your Web site and a plan to promote it.
