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How to Keep Up with Current Business Trends

It is important to experiment with marketing and branding in the business world to monitor your public outreach. Trying new things is a risk your company needs to take to find the sweet spot you need to capture your customers’ … Continue reading

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Master Your SEO with High Quality Content

Google has updated its algorithms repeated over the last few years, messing with the rules and regulations of ranking with SEO. The search engine optimization process has changed dramatically, beginning with cut-and-paste keyword heavy articles with little or no content. … Continue reading

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Negative Press: How to Deal with a Bad Review

There’s nothing worse than a bad review for your business..or is there? You can turn almost any bad review into a good experience with only a little fancy footwork from your end. The opportunity to right a wrong is great … Continue reading

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Business Etiquette on Your Social Media Profiles

Your business is everyone’s business. You’ve made your services public and you want people to stop and look. It’s what makes a business survive! But how do you get the publicity and hold consumers’ interests while also maintaining seamless etiquette … Continue reading

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Specialty Products for Your Business

What does a specialty product mean for your business? It depends on what your company’s foundational goods and services are and to what extent you normally go to connect and serve your customers. A good questions to ask yourself is, … Continue reading

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Be Active: Keep Updated with Social Media

There are millions of people online using social media every day. With so many active users generating content on a minute to minute basis, it’s easy to get lost in the fray. It is important as a business to insert … Continue reading

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Create Your Own Video Content to Boost Business

Video is an important tool to incorporate into your business. This beneficial marketing trick is a great way for you to connect with your customers and offer special and personalized information that is engaging and creative. Video requires a certain … Continue reading

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Watch the Clock: When to Use Twitter

Twitter is becoming the number one social media site, hands down. With Facebook declining in popularity and in visibility for smaller businesses who can’t afford ads, Twitter is the ideal platform to share your business’s products and services. No matter … Continue reading

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Social Media Etiquette: The Common Sense That Isn’t Common

It’s no mistake that the internet is flooded with articles on professional etiquette. Doesn’t everybody know online etiquette? Isn’t in common sense? Well, if you’ve ever been stuck in traffic or stood in line at the store, you’ll know how … Continue reading

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Letterpress V Digital: Which is Right for You?

The options seem endless when you’re tackling a print job for your business. Maybe you need new business cards, a flier for an event you’re hosting, or a catalog your company needs to display your new line of products. You’re facing … Continue reading

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