A Powerful and Inexpensive Marketing Technique Not Employed by Many Businesses
So much emphasis is put on “before the sale” marketing. But what about the marketing that happens (or should happen) after the sale? Here’s something you can do that costs so little yet almost no one does it: Say thank … Continue reading
Beyond the Benefits
You’ve heard about how marketers should list features, (which inform), and benefits, (which sell). Consider taking it a step further: go beyond the benefits, and relate experiences. To truly build value in a specific product or service you’re offering, bring … Continue reading
The 3 Most Powerful Types of Ads
Looking for a sure-fire method of coming up with effective ads? The quickest way is imitation. If you can mimic a successful ad by using a style and format that has been proven to work, your own ad will be … Continue reading
Are Your Marketing Materials Overdesigned?
Are your marketing materials and website over-designed? Design should support your marketing message, not get in its way. If you’re blown away at the beauty or cleverness of the presentation your designer has delivered, test it with both other business … Continue reading
What you CAN do about the economy!
Think Positive – Keeping a positive attitude during this economic downturn can be a challenge, but look for the silver lining. If sales are slow, rather than whine about it, look for new opportunities. Are there market segments you can … Continue reading
Put Your Marketing Plan to the Test
Is your marketing plan geared towards results? Take this quick test to see if it holds up to the six factors that drive results. 1. Does your plan include a clear vision with clear goals? 2. Is your plan specific? … Continue reading
Writing For Results
Anyone can write to sell, but thousands of dollars are wasted every year on well written marketing materials that look nice…but don’t sell. Before you write an ad, brochure, or anything else, use this checklist to make sure you’re writing … Continue reading
What Is Your Web Site Asking For?
Here’s a quick step you can take to increase the effectiveness of your web site: ask customers to do something. While marketing on your Web site should begin with a full description of what your business offers, it should not … Continue reading
4 Ways to Save Money on Your Printing
In today’s economic climate, we’re all looking for ways to stretch our dollar. Here are four tips to help you save money on your printing: 1. Ink – Reduce the number of ink colors you use. Many clients print their … Continue reading
Read Your Junk Mail
One great way to keep up with what works—and what doesn’t work—in marketing today is to read your junk mail. Both at home and in the office, you most likely get scores of direct mail a month. Pick up each … Continue reading
