I can remember when my kids would come home and ask me if I knew what a blog was. I must confess I was a bit unclear about it.
It has now become mainstream. I remember when the movie, You’ve Got Mail came out. Here was a movie about that new phenomenon of email. Most of us knew about it then, but few of us did it.
Now with the movie Julie & Julia, blogging has come mainstream. Most of us have read blogs and many of us know somebody that actually blogs. But does it work for your business? Should you be blogging?
These are important business questions. Blogging isn’t for everyone and it isn’t for every business, but it is a powerful, cost effective way to increase or begin an internet presence.
So what are the considerations in creating a business blog?
Blogs are nice because they are so versatile. They can stand alone by themselves or they can integrate easily into a website.
It might be that you don’t want or need a full website but can just have an internet presence as a blog. Blogs can be put up rather quickly and don’t have to cost a lot of money. In fact it is possible for just about anybody to start a blog in a few minutes.
Sites like Blogspot or WordPress have simple blog sites that are made for anyone to be able to start blogging in a matter of minutes with zero cost. It’s easy to set something up and give it a try.
At Ajalon we have two blogs, both of them top ranked blogs on the first page of Google for their specific markets. We are more than happy to talk to you about blogging and whether and how it can work for you. We can tell you what it takes and help you decide if it is something that can work for your business. Give us a call at 707.528.0288.