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Social Media Marketing – Pinterest

In today’s tech-heavy world, more and more consumers are choosing to shop online rather than in-store. Options are endless, with new companies launching every day. This onslaught of choices gives them the chance to shop around – not only for … Continue reading

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SEO or Paid Advertising?

SEO is a component of your business that you can choose to work on. While SEO is a natural part of your presence online, it is a conscious choice to improve your rankings and successes with search engine optimization with … Continue reading

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SEO Success in 2015

As SEO changes, so must the businesses online. SEO is in a constant state of evolution to stray away from marketing ploys and abuse of links and keywords. With Google at the forefront of SEO and analytics, it is up … Continue reading

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Buying on Hootsuite

Hootsuite is a management tool that helps businesses schedule their posts to reach their desired viewers. With different customer groups residing on different social platforms, it is important to reach the right slice of followers at the right time. Hootsuite … Continue reading

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Strategizing Analytics with Coupons and Specials

If you have stepped in to the analytics game a little late, it may be difficult to understand the information. While it’s easy to monitor the status quo and see what trends keep on trending in your business, it might … Continue reading

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How to Avoid Spamming with Newsletters

While newsletters are crucial to a business’s success, it is often a tricky area to make or break a customer relationship. The content, frequency, and persistence are elements that bend and shape the perception of your company’s image. It is … Continue reading

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Current Marketing Trends: A Visual World

Businesses of every kind are now focusing more and more on visual data to reach customers. While a website may seem to have a lot of visual language reaching consumers, photos, gifs, and infographics are the main sources of interest … Continue reading

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Why You Should Run A Blog Within Your Website

There are many reasons to include a blog within your business’s website. With all the tricks, detours, and innovations you’ll find with social media and online marketing, a solid platform for sharing your ideas is crucial to assist your business’s … Continue reading

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Congratulations to the “Best of Sonoma County” 2014 Winners!

Every year the local paper for Sonoma County in Northern California releases the Best Of edition. Readers of the Press Democrat of all kinds of ages, persuasions, and interests vote for their favorite businesses to help guide newcomers and natives … Continue reading

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Client Focus: Redwoods Monastery

Deep in the heart of the Lost Coast of Northern California, the Redwoods Monastery is a community of women following the Roman Catholic religion in a place of sanctuary. This beautiful location was established in 1962 and has been kept … Continue reading

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