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How to Keep Up with Current Business Trends

It is important to experiment with marketing and branding in the business world to monitor your public outreach. Trying new things is a risk your company needs to take to find the sweet spot you need to capture your customers’ … Continue reading

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Negative Press: How to Deal with a Bad Review

There’s nothing worse than a bad review for your business..or is there? You can turn almost any bad review into a good experience with only a little fancy footwork from your end. The opportunity to right a wrong is great … Continue reading

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Sharing is Caring: Why You Should Include Share Buttons on Your Site

History has proven that humans need to share to survive. From food to feelings, humans communicate and connect with others in order to maintain sanity and physical health. Our culture, evolved into a technology-ruled society with numerous ways to express … Continue reading

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Creating Content with an Interested Audience in Mind

Engaging business customers through your blog is a huge and often daunting chore. It is a difficult enough task to maintain a posting schedule and create new content day after day. The need for quantity can often compromise quality. A … Continue reading

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Enhance Your SEO Ranking by Being an Active User

It is very important to manage the SEO ranking for your business’s online presence. Google, the world’s number one search engine, has created software bots that comb the internet for search results tailored for each individual search. Now, more than … Continue reading

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Finding Harmony Between a Business Name and a Business Look

A business’s success is created, nurtured, and maintained by a variety of factors, but the initial spark of progress begins with a name. The title and tagline of a company will make or break an initial customer interaction. A name … Continue reading

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How to Use Hashtags Without Spamming Your Followers

Hashtags are extremely helpful and interesting parts of contemporary written language. The phenomenon originated in 2007 when the mobile app Twitter imposed the use of hashtags to identify and group topics. The trend has now taken social media by fire. … Continue reading

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Current Business Trends: How to Create Specialty Products

Staying on top of marketing trends is very important in order to maintain a successful business. Your job is to understand what your customers want and how they will react to fresh ideas. Staying innovative while remaining connected to your … Continue reading

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SEO and Video: A Perfect Marriage

The struggle to gain successful search engine optimization (SEO) is a never ending battle. The game is constantly changing with new technology, the rise and fall of trendy websites, and annual algorithm updates by Google and other search sites. Businesses … Continue reading

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Your Business Website and Why it Should be Excellent

Everybody has a website. Everybody. Your elderly mother has a Facebook. Your young nephew has his own Twitter empire. Your backyard neighbor’s dog has its own Tumblr page  (although really, it was less Sparky’s idea and more Johnny’s thing). Everybody … Continue reading

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