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Pinterest Takes the Wheel

TweetPinterest began in 2010 as the creation of an ex-Google employee. What Ben Silbermann initially set out to do was engineer a website where people could “collect things,” much like his childhood hobby of “pinning” insects. “I’d always thought that … Continue reading

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Utilize Your Mailing List: Newsletters Still Count

TweetApproaching your customers and allowing a conversation to take place is the most important part of business. Many times, it is difficult to reach out naturally and respectfully to your current customers and potential clients. A positive way to start … Continue reading

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SEO for Your Business: Getting Personal

TweetEngaging with your clients naturally is key for the success of your business Search Engine Optimization (SEO) is the primary way for customers to connect with your business. Keywords, hash tags, content, and pertinent details are all tools that Google … Continue reading

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Timeless Business Tool: Business Cards

TweetYour Card is Your Identity Business cards have been used for over 400 years and are still just as important a tool as they ever were. In this day and age, with more and more business and social operations migrating … Continue reading

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Engaging Your Followers on LinkedIn

TweetEngage your LinkedIn audience in 5 easy steps! LinkedIn is great for forging relationships in the business world. As the largest professional community online, members are 50% more likely to buy from a company they engage with on LinkedIn. Establish … Continue reading

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What Makes A Great Social Media Post?

TweetGreat social media posting for small businesses It never hurts to review why we post, and what we post, for our small businesses. There are three major reasons: We are building loyalty with our followers through engagement and delight. We … Continue reading

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SEO: Moving Forward and Up in 2014

Tweet In a nutshell, search engines crawl, spider, rank, and index billions of interconnected documents. Popularity of a page or site is interpreted as importance – via algorithms, or ranking factors. Writing SEO-friendly content requires a new approach. For those of … Continue reading

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New Social Media Packages for 2014

TweetNow is the time to do business – social media style Are you ready to start fulfilling your social media marketing goals? I’ll bet we have the perfect start up package for your business. You can go it alone with … Continue reading

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Pinterest Case Study: Nordstrom

Tweet We can learn much from the larger companies, even if we aren’t specialty retailers. Nordstrom uses Pinterest online and in stores, to give customers a personalized shopping experience. (You can do that too!) “Every day, our customers are actively … Continue reading

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Make 2014 Your Best Year Yet!

TweetWhy are you in business? Make a list, and remind yourself why you started – and why you stay – in business. 2014 will seem less of an climb, and more of that risky venture that gives you your drive. … Continue reading

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