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Hootsuite Wants You to Win

Social media can be deceiving at times. There are many different platforms to choose from for your business and almost no time to keep up! Hootsuite is an incredible tool to help you schedule your postings and monitor your activity. … Continue reading

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Client Focus: Earle Baum Center’s Earle Fest 2014

Sonoma County plays host to many incredible events throughout the year. With progressive and thoughtful people working hard to support the community, businesses spring up with social agendas to better the quality of life for those who live in this … Continue reading

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Marry Online and Offline Business Content

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Acquire By Following: How to Succeed With Social Media

Social media is an equal balance of quality posting and quality followers. It is essential that you create and maintain interesting content at a frequent posting schedule to attract fans to your social platforms. But how to you keep driving … Continue reading

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Hashtags Work to Improve Your Business

You can’t turn on the news without hearing about “hashtags.” This modern marketing tool is now used as slang across the states, not just tagging online conversations for reference but also to accentuate words. The hashtag is a new form of … Continue reading

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How to Keep Up with Current Business Trends

It is important to experiment with marketing and branding in the business world to monitor your public outreach. Trying new things is a risk your company needs to take to find the sweet spot you need to capture your customers’ … Continue reading

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Master Your SEO with High Quality Content

Google has updated its algorithms repeated over the last few years, messing with the rules and regulations of ranking with SEO. The search engine optimization process has changed dramatically, beginning with cut-and-paste keyword heavy articles with little or no content. … Continue reading

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Negative Press: How to Deal with a Bad Review

There’s nothing worse than a bad review for your business..or is there? You can turn almost any bad review into a good experience with only a little fancy footwork from your end. The opportunity to right a wrong is great … Continue reading

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Business Etiquette on Your Social Media Profiles

Your business is everyone’s business. You’ve made your services public and you want people to stop and look. It’s what makes a business survive! But how do you get the publicity and hold consumers’ interests while also maintaining seamless etiquette … Continue reading

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Specialty Products for Your Business

What does a specialty product mean for your business? It depends on what your company’s foundational goods and services are and to what extent you normally go to connect and serve your customers. A good questions to ask yourself is, … Continue reading

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