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Be Active: Keep Updated with Social Media

There are millions of people online using social media every day. With so many active users generating content on a minute to minute basis, it’s easy to get lost in the fray. It is important as a business to insert … Continue reading

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Create Your Own Video Content to Boost Business

Video is an important tool to incorporate into your business. This beneficial marketing trick is a great way for you to connect with your customers and offer special and personalized information that is engaging and creative. Video requires a certain … Continue reading

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Watch the Clock: When to Use Twitter

Twitter is becoming the number one social media site, hands down. With Facebook declining in popularity and in visibility for smaller businesses who can’t afford ads, Twitter is the ideal platform to share your business’s products and services. No matter … Continue reading

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Social Media Etiquette: The Common Sense That Isn’t Common

It’s no mistake that the internet is flooded with articles on professional etiquette. Doesn’t everybody know online etiquette? Isn’t in common sense? Well, if you’ve ever been stuck in traffic or stood in line at the store, you’ll know how … Continue reading

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Sharing is Caring: Why You Should Include Share Buttons on Your Site

History has proven that humans need to share to survive. From food to feelings, humans communicate and connect with others in order to maintain sanity and physical health. Our culture, evolved into a technology-ruled society with numerous ways to express … Continue reading

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Manifesting Current Tends in Marketing and Customer Interests

Keep your friends close and your enemies closer. This isn’t just a proverb that both The Godfather’s Michael Corleone and military strategist Sun Tze speak of, but also a very helpful approach for business marketing. Current trends are important to … Continue reading

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Creating Content with an Interested Audience in Mind

Engaging business customers through your blog is a huge and often daunting chore. It is a difficult enough task to maintain a posting schedule and create new content day after day. The need for quantity can often compromise quality. A … Continue reading

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Enhance Your SEO Ranking by Being an Active User

It is very important to manage the SEO ranking for your business’s online presence. Google, the world’s number one search engine, has created software bots that comb the internet for search results tailored for each individual search. Now, more than … Continue reading

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Client Focus: Eye Candy Chocolatier

Eye Candy Chocolatier is a business that embodies the very spirit of Sonoma County in California. Combining skills from very different walks of life, Eye Candy‘s owner focuses on local, fresh and sustainable goods to fuel two companies and bring … Continue reading

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Using Hootsuite to Your Advantage

A flourishing business comes only from a strong connection with the customer base. Companies need to be in engaged, active dialog with the audience they want to keep as a constant and growing relationship. This calls for constant interaction through … Continue reading

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