Blog

Beyond the Benefits

You've heard about how marketers should list features, (which inform), and benefits, (which sell). Consider taking it a step further: go beyond the benefits, and relate experiences. To truly build value in a specific product or service you're offering, bring in the experiences of customers, either by quoting them or by explaining what those experiences…
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The 3 Most Powerful Types of Ads

Looking for a sure-fire method of coming up with effective ads? The quickest way is imitation. If you can mimic a successful ad by using a style and format that has been proven to work, your own ad will be successful, too. Review the following ad types (all three tried and tested) and see what…
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Are Your Marketing Materials Overdesigned?

Are your marketing materials and website over-designed? Design should support your marketing message, not get in its way. If you’re blown away at the beauty or cleverness of the presentation your designer has delivered, test it with both other business employees and customers. After a 10-second look, they should be able to tell you what…
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What you CAN do about the economy!

Think Positive - Keeping a positive attitude during this economic downturn can be a challenge, but look for the silver lining. If sales are slow, rather than whine about it, look for new opportunities. Are there market segments you can target that are thriving? Evaluate Your Marketing - Don't fall into the trap of cutting…
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