Blog

What Is Your Web Site Asking For?

Here’s a quick step you can take to increase the effectiveness of your web site: ask customers to do something. While marketing on your Web site should begin with a full description of what your business offers, it should not end there. Include a specific call to action, a step you ask customers to take.…
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4 Ways to Save Money on Your Printing

In today's economic climate, we're all looking for ways to stretch our dollar. Here are four tips to help you save money on your printing: 1. Ink - Reduce the number of ink colors you use. Many clients print their envelopes in single color. Or for a low cost, full-color option, consider digital printing. 2.…
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Businesses Must Innovate or Perish

We had an open house recently for the members in our Sonoma County Executives business networking and referral group. We had been planning it for weeks and everyone got involved in the preparations. It was sort of like having the entire family over to your house for a holiday meal, only in July. The weather…
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Read Your Junk Mail

One great way to keep up with what works—and what doesn't work—in marketing today is to read your junk mail. Both at home and in the office, you most likely get scores of direct mail a month. Pick up each piece and give it a one-minute evaluation. Does it capture your attention? Does it interest…
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