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Finding the Fourth Leaf

I found a four leaf clover today in my yard today It had one leaf missing off it. but that was ok ----Todd Snider This is what I call an optimist or a person who sees the brighter side of things.  I don't think that is foolishness or stupidity. And in today's business climate it…
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Put Your Marketing Plan to the Test

Is your marketing plan geared towards results? Take this quick test to see if it holds up to the six factors that drive results. 1. Does your plan include a clear vision with clear goals? 2. Is your plan specific? The more specific it is, the better. 3. Does your plan have a calendar? A…
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Writing For Results

Anyone can write to sell, but thousands of dollars are wasted every year on well written marketing materials that look nice…but don’t sell. Before you write an ad, brochure, or anything else, use this checklist to make sure you’re writing for results: Know what your goal is. What do you want to accomplish? More customers?…
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What Is Your Web Site Asking For?

Here’s a quick step you can take to increase the effectiveness of your web site: ask customers to do something. While marketing on your Web site should begin with a full description of what your business offers, it should not end there. Include a specific call to action, a step you ask customers to take.…
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