Postcards are Powerful Marketing Tools
Postcard printer in Santa Rosa reveals secrets businesses in Sonoma county have been profiting by using postcards in their marketing plan.
In earlier posts I have indicated how to help your clients remember you by using a printed newsletter. Now I want to show you how businesses in Rohnert Park or Cotati can keep in touch for even less money.
Postcards can be an even less expensive way to reach out and touch clients and prospects. Postcards are usually cost less to print than a newsletter and are mailed for less postage.
Newsletters can contain more information than a postcard, and therefore have more ways to connect with a reader. A postcard on the other hand has a short and sweet message that doesn’t have to be opened in order to be read and has an immediate impact on the receiver. No delayed gratification here. From the mailbox to their eyes.
Therefore postcards cut through many of the defenses that consumers have built up against the constant barrage of advertising messages. Yet there can be enough content to get their attention and deliver your message and call to action.
Postcards also seem to have an ability to be saved more than other mailed pieces. I know that I will tuck a postcard into a book, put into a briefcase or toss it into a drawer more quickly than I will a letter or flyer. If I know I might want the information in the future, I am more likely to keep it than a flimsy letter. Don’t know what it is, but I have more postcards around than old newsletters.
Postcards are less expensive than almost any other printed mailing piece. There is no envelope and postage is always less than a letter (unless you send an oversize postcard). Letters mail first class for $0.44 while a traditional size postcard mails for only $0.27 – quite a cost savings. Using standard mail (for mailings 500 pieces or more) can bring the price down even more.
And you get a 100% guaranteed open rate. No other form of mail can promise that. It has to be read before it is thrown into the circular file.
There is a certain “openness” about postcards. Unlike letters, you do not have to worry about your mailing being simply thrown out without even opening the envelope. The customer immediately reads your message.
It is easy for a business in Sebastopol or Healdsburg to send out a postcard to someone in Windsor or Petaluma. It costs only a little more than a quarter and provides an opportunity to get a personalized message out to someone asking them to come in and see you or to visit your web site.
Written by David Walrath
Ajalon Printing & Design
