Print is Credible
Printed Forms add Security and Can Save You Heartache
You make more money when you use well-printed business stationery.
A printed business form or contract that spells out the work to be done and is signed is critical in businesses that provide service. The phrase, “Get it down on paper” has never been more meaningful. Having words and images that you can examine and hold in your hand, review, show to others and keep in a safe place provides a degree of reassurance that no computer screen can match.
We have covered how printed business forms are durable and easily portable. How postcards and brochures prospects receive increase sales when used with other media. There is always the warmth and beauty of printed catalogs or flyers that can lead to a buying decision. Buyers often want to see it written down before the give the final yes. All these practices contribute to making sales increase.
People love the speed and scope of the Internet, but the www’s fleeting nature makes them wonder: Am I getting the fast shuffle here? And what’s all this contradictory information? Conversely, our ink-on-paper medium is believable because print is real, print is timeless and print is focused.
An increasing number of marketers are leveraging print’s high credibility by using custom publications to get their messages out and absorbed. More than 32 billion custom publications circulate annually in the United States, according to the Custom Publishing Review’s 2006 Annual Report. Total expenditures on the medium amounted to $29.9 billion for the year. The researchers also found that 66% of people surveyed read custom publications and that 80% agree that custom publications contain useful information. They are believers because print is the credible medium.
At Ajalon Printing we use variable data printing to customize letters or to aid in addressing brochures or catalogs that are being mailed out. By utilizing these data base capacities we help companies increase the return on their marketing. When people see their own name in a flyer or a postcard there is an increase in the credibility of the offer and an easier buy in.
Print is credible. That means that all of the printed materials that you use add to your credibility. Can you imagine doing business with somebody who can’t even offer you a business card? What response would you give to a sales letter that was written out on a sheet of paper from a yellow pad and not on printed letterhead?
Using professionally designed business stationery builds confidence and helps create that important first impression, so that those who come in contact with you are more likely to feel confident to buy from you.
Written by David Walrath
Ajalon Printing & Design
Tags: brochures, business, business card, catalo, catalogs, flyers, increase sales, postcards, printed materials, security, stationery
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