Read Your Junk Mail
One great way to keep up with what works—and what doesn’t work—in marketing today is to read your junk mail.
Both at home and in the office, you most likely get scores of direct mail a month. Pick up each piece and give it a one-minute evaluation. Does it capture your attention? Does it interest you? Would you consider purchasing this product? Looking into it further? Does it inspire you to take action?
You were targeted, rightly or wrongly, to get all the direct mail you get.
By evaluating its effectiveness on YOU, you’ll develop a keen understanding of what makes a successful campaign…and what doesn’t.
Tags: advertising, mail marketing, marketing examples, marketing ideas, printing
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