Santa Rosa Printer Promotes Postcards
Sonoma County Businesses are Sending Postcards
Businesses in Sebastopol or Windsor are always looking for an advantage in marketing and printed postcards are an effective way to do that. There are a number of ways that postcards can be used.
. Increase sales from your customer base
. Get new customers
. Attract more traffic to your web site
. Generate leads
. When using postcards you must grab the reader’s attention quickly to keep them reading your card. Offer them an incentive.
. Advertise the higher quality of your product
. Tell them of your special
. Let them know of your lower price
You need to grab your customer’s attention quickly, before the postcard gets thrown out. There is a better chance they will read and keep the postcard if you print the incentive so that it grabs their attention.
A powerful way to get their attention is to personalize your postcards. A generic looking card will not be as likely to be read as one that is personalized. Use your client’s first name and watch their response go up. Just think of the power of greeting a person who comes into your store with their name. It builds instant rapport and usually produces a smile on their face.
It is the same with a postcard. This style of postcard looks like a brief personal message from a friend. They may realize it is advertising, but it lures them in and attracts their attention.
So you can tell that I like postcards when thinking about effective marketing plans. They are inexpensive. You can have a stack of them handy to send out for various occasions like thanking customers who recently bought something or to alert people of an upcoming event or sale.
I love to imagine this web reaching out from your business in Petaluma or Santa Rosa criss crossing Sonoma County, keeping you in touch with your most important asset, your customers.
Written by David Walrath
Ajalon Printing & Design
