A Super Script to Build a Successful Business
How communicating clearly what you do can create more business.
We all understand the wisdom of the adage; you never get a second chance to make a first impression. And we know that if we are unclear about what we do, or what type of work we want to do, certainly others will be also equally confused.
Many people form an initial impression of you in the first 3 to 8 seconds of your meeting. It’s critical that you be aware of how your appearance, body language, tone of voice (along with pace, inflection and pitch), your choice of words and the content of what you say, influence their lasting impression of you.
When you introduce yourself for the first time, how you describe yourself plays a significant role in how others perceive you. It can determine how much they will be willing to consider using your services or referring you to others.
There is a lot of information that needs to be communicated in order give people a complete picture of who you are and what you do. Do you stumble through this information or leave important information out? The following script developed by Joe Stumpf at By Referral Only creates a powerful presentation when introducing yourself.
Here is an example of that script:
Hi, my name is Steven Davis. I am an effective and energetic consultant working with the experienced professionals at North Bay Real Estate.
For the past exciting year I’ve enthusiastically and consistently focused on helping people in the Redwood Empire with their real estate needs.
I work with a dedicated team of thoughtful partners out of our well equipped office in Montgomery Village.
Rather than just rattling off a bunch of information this script presents the opportunity to share your referable qualities. This can give a prospective client a comprehensive and compelling picture of you and your most professional qualities.
Take special notice of the adjectives that describe the type of business person you are. These adjectives serve as flags that draw attention to you and make you more referable.
Properly using the appropriate words distinguishes you from all the others and helps make you more memorable.
To make the most positive impression, you must carefully select words that accurately describe those traits that distinguish you. Some examples of referable business and character traits are:
Accomplished
Attentive
Capable
Committed
Competent
Concerned
Creative
Credible
Decisive
Dedicated
Detail-oriented
Effective
Efficient
Energetic
Enthusiastic
Experience
Focused
Friendly
Honest
Imaginative
Influential
Informed
Knowledgeable
Motivated
Outgoing
Persistent
Proficient
Prompt
Purposeful
Qualified
Resolute
Service-oriented
Sincere
Skilled
Thorough
Thoughtful
Trustworthy
Do you feel like a good Boy Scout or Girl Scout now? This list is not exhaustive and it certainly is all right to use different words that are more appropriate for you or for your industry. What is important is that these words flesh you out and make you more real and powerful, thus improving the possibility of that you will be remembered and used.
So here is a script with blanks that you can fill in and modify for your presentation.
Hi, my name is_________________________________________________.
I’m a/an_________________________________________ and
___________________________________________consultant working with the
___________________________________________professionals at
___________________________________.
For the past_____________________________________ (period of time)
I’ve _______________________________________________ and
__________________________ focused on helping the people who live in
________________________________________.
My _____________________________________ team/partners
of _______________________________________________ and I work out of our
_________________________________________________offices in
_________________________________________.
Following is another example of this format to aid you in inserting your own words into this script.
Hi, my name is Robbie Stearns.
I’m an expert mortgage coach working with the talented professionals at First Mortgage.
For 24 exceptional months I have, like clockwork, willingly made my progressive mortgage advice available to the homeowners who choose to use their mortgages as a way to create wealth and security.
My committed team of four self sufficient, dynamically thinking partners work at our comfortable and pleasant-to-visit offices in the Plaza Suites.
Take the time to write out your answers in this script. Practice aloud. And be prepared to present yourself professionally and powerfully in your next meetings with people. This script is only 4 sentences long, but when you have it mastered it presents you in a powerful, referable way.
Written by David Walrath
Ajalon Printing & Design
