Brochures: the key to big business!

A well-designed business brochure not only informs, but addresses your Sonoma County client’s wants and needs.

Whether you are a dentist in Santa Rosa or a auto repair shop in Healdsburg, providing your customers with an informational brochure is sure to keep them coming back for more!

Our digital and full-color printing technology can produce small or large quantities for an attractive price. Bring your brochure to us before April 30th and we’ll take 10% off your printing charge.

Order now! Offer expires today, 4/30/12

There are some marketing materials that are particularly appropriate for doctors and dentists.  These are referral forms or pads, practice brochures and welcome packets. Ajalon has been providing these for medical and dental professionals in Sonoma County for over 50 years.

Referral Pads or Forms

Some specialties such as periodontics and orthodontics rely on referrals from general dentists.  Ajalon has been involved in providing attractive, effective forms for dentists from Ukiah to Petaluma for many years.  Whether you need pads or individual forms.  Carbonless forms are no problem.  Maps and postcards are easily provided.  Whatever you need is only a phone call away.

Practice Brochures

It is especially important when someone comes in contact with your office, whether it is in Sebastopol or Santa Rosa, that you have a well done brochure to explain your practice to them.  Your brochure should communicate the particular focus that your practice has and provide a warm, welcoming message.  We are proud of the many medical and dental professionals that we have been honored to help over the years in designing and printing their practice brochures.

Welcome Packets or Pocket Folders

When a new client comes to your office for the first time there is a lot of information that needs to be communicated and forms to be filled out.  It is a good practice to have a welcome folder with the forms to fill out and information about your practice for them to take home.

At Ajalon we are experienced experts in planning and producing presentation materials that fit for your office.  If you are looking to upgrade your look, and to present your practice in the best light possible, call or email Ajalon today.  707.528.0288 ajalon@ajalon.com

Written by David Walrath

Ajalon Printing & Design

We used to have a copy center in downtown Santa Rosa and before that we were the Ajalon Lettershop in Sebastopol.  We migrated from letterpress printing to offset printing and into the copying business. We still do all those things, now we just use computers in the process.

What this means for the somebody who wants to get something printed is that with digital printing we can produce the quantity that you need at a cost savings to you.  This is particularly true with color printing.  Short runs of full color printing are now economically done.

It used to be that in order to produce a full color brochure the only way to do that was to put down the four process colored inks, cyan (blue), magenta (red), yellow and black.  This was expensive and only made sense with long runs over several thousand.  Quality was good; however, set up expenses were high and short runs meant individual pieces could be quite costly.

With digital printing it is now possible to apply the same four color process, but it is done directly from a digital file.  This saves all the production costs of film and plating and the time to set up the proper inking.  All this means that we can produce printed pieces for you at a cost savings.

So printing and copying have changed and merged and the distinctions that used to be made no longer hold up. The old adage, printing is expensive, copying is cheap but the quality isn’t there, is no longer true.  Today printing is economical and copy quality is very good.  The two worlds continue to meld and the winner is our customers.

Ajalon has been helping businesses with their communication needs here in Sonoma County for over 50 years and we will continue to stay on top of the printing marketplace so that we continue to give you great service and value.

Program guides are really like catalogs but list services provided rather than items to be sold.  They are a little different from newsletters, which can include events and services provided as well as newsletter items.  Gyms, non-profits and schools are businesses that use program guides.

The Santa Rosa Junior College class schedule and Community Education Bulletin are examples of program guides.  You can find a lot of these bulletins and guides in places like Sawyer’s News in Santa Rosa or Copperfield Books in Sebastopol or Petaluma.

In some ways a catalog, program guide or bulletin is really just grown up brochure or newsletter. Services or programs grow to the point they can’t fit into one of these former printed publications, and become a stand alone catalog.

We have worked with guides for the Occidential Arts and Ecology Center, the Angela Center in Santa Rosa and programs from Life School in Bodega Bay.  We can help with design and layout or just take your files and prepare them for printing.

Some smaller organizations don’t need thousands of program guides and we can economically produce smaller numbers with our digital capabilities.  We are always happy to talk with you and assist you at whatever stage you are in with putting together your program guide or bulletin.

Written by David Walrath

Ajalon Printing & Design