Program guides are really like catalogs but list services provided rather than items to be sold.  They are a little different from newsletters, which can include events and services provided as well as newsletter items.  Gyms, non-profits and schools are businesses that use program guides.

The Santa Rosa Junior College class schedule and Community Education Bulletin are examples of program guides.  You can find a lot of these bulletins and guides in places like Sawyer’s News in Santa Rosa or Copperfield Books in Sebastopol or Petaluma.

In some ways a catalog, program guide or bulletin is really just grown up brochure or newsletter. Services or programs grow to the point they can’t fit into one of these former printed publications, and become a stand alone catalog.

We have worked with guides for the Occidential Arts and Ecology Center, the Angela Center in Santa Rosa and programs from Life School in Bodega Bay.  We can help with design and layout or just take your files and prepare them for printing.

Some smaller organizations don’t need thousands of program guides and we can economically produce smaller numbers with our digital capabilities.  We are always happy to talk with you and assist you at whatever stage you are in with putting together your program guide or bulletin.

Written by David Walrath

Ajalon Printing & Design