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Client Focus: Earle Baum Center’s Earle Fest 2014

Sonoma County plays host to many incredible events throughout the year. With progressive and thoughtful people working hard to support the community, businesses spring up with social agendas to better the quality of life for those who live in this … Continue reading

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Marry Online and Offline Business Content

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Acquire By Following: How to Succeed With Social Media

Social media is an equal balance of quality posting and quality followers. It is essential that you create and maintain interesting content at a frequent posting schedule to attract fans to your social platforms. But how to you keep driving … Continue reading

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Client Focus: Face To Face

We are very proud to work with Face To Face, an incredible organization in Sonoma County. Since 1983, this group has worked to raise AIDS and HIV awareness, offer help to those living with it, and working to end the … Continue reading

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Hashtags Work to Improve Your Business

You can’t turn on the news without hearing about “hashtags.” This modern marketing tool is now used as slang across the states, not just tagging online conversations for reference but also to accentuate words. The hashtag is a new form of … Continue reading

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How to Keep Up with Current Business Trends

It is important to experiment with marketing and branding in the business world to monitor your public outreach. Trying new things is a risk your company needs to take to find the sweet spot you need to capture your customers’ … Continue reading

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Negative Press: How to Deal with a Bad Review

There’s nothing worse than a bad review for your business..or is there? You can turn almost any bad review into a good experience with only a little fancy footwork from your end. The opportunity to right a wrong is great … Continue reading

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Create Your Own Video Content to Boost Business

Video is an important tool to incorporate into your business. This beneficial marketing trick is a great way for you to connect with your customers and offer special and personalized information that is engaging and creative. Video requires a certain … Continue reading

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Watch the Clock: When to Use Twitter

Twitter is becoming the number one social media site, hands down. With Facebook declining in popularity and in visibility for smaller businesses who can’t afford ads, Twitter is the ideal platform to share your business’s products and services. No matter … Continue reading

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Social Media Etiquette: The Common Sense That Isn’t Common

It’s no mistake that the internet is flooded with articles on professional etiquette. Doesn’t everybody know online etiquette? Isn’t in common sense? Well, if you’ve ever been stuck in traffic or stood in line at the store, you’ll know how … Continue reading

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