Catalogs Catch Consumers
Consumers have not given up their long time affair with catalogs. Just today, a Santa Rosa business owner came by to have me drill holes in a catalog he had just received so that he could put it in his … Continue reading
Program Guides Provide Personal Service
Program guides are really like catalogs but list services provided rather than items to be sold. They are a little different from newsletters, which can include events and services provided as well as newsletter items. Gyms, non-profits and schools are … Continue reading
