What this means for the somebody who wants to get something printed is that with digital printing we can produce the quantity that you need at a cost savings to you.  This is particularly true with color printing.  Short runs of full color printing are now economically done.

It used to be that in order to produce a full color brochure the only way to do that was to put down the four process colored inks, cyan (blue), magenta (red), yellow and black.  This was expensive and only made sense with long runs over several thousand.  Quality was good; however, set up expenses were high and short runs meant individual pieces could be quite costly.

With digital printing it is now possible to apply the same four color process, but it is done directly from a digital file.  This saves all the production costs of film and plating and the time to set up the proper inking.  All this means that we can produce printed pieces for you at a cost savings.

So printing and copying have changed and merged and the distinctions that used to be made no longer hold up. The old adage, printing is expensive, copying is cheap but the quality isn’t there, is no longer true.  Today printing is economical and copy quality is very good.  The two worlds continue to meld and the winner is our customers.

Ajalon has been helping businesses with their communication needs here in Sonoma County for over 50 years and we will continue to stay on top of the printing marketplace so that we continue to give you great service and value.

Today, “‘copiers” take digital files and make many copies, each one actually an original print from a file.  All this has businesses that used to call themselves “copy shops” now selling “printing” and printing companies, such as Ajalon Printing & Design, selling digital copies.

So why do I point this out?  To explain some of the confusion with what is a printed piece and a copy. Here at Ajalon Printing we have modern. “old fashioned” printing presses that print using ink and new digital printers (that used to be called “copiers”) that use toner to make prints.  We use each one to its best advantage to produce the printed document you need at the best price.

For short runs, black and white printers can produce documents quickly and inexpensively.  For longer runs of several thousand it can be cheaper to print in the traditional offset method using ink.

Color copiers or printers have advanced a great deal in the last few years.  Our color digital printer can print sheets as large as 13″ x 19″  and up to 100 pound cover stock on two sides in one pass through the machine.  Truly remarkable just a few years ago.

This new equipment makes it possible to give you what you need, when you need it, at a price that is affordable.  With all of this equipment in our production area, we can choose the method that best suits your needs.  You don’t have to worry about pixels or picas, or ink or toner, we will make your next printing experience enjoyable.

Written by David Walrath

Ajalon Printing & Design