Yahoo Local Listings Basic Is Free
Yahoo offers a free listing with your basic information for free, but charges $9.95/month for all of the features that Google Places includes for free. I would still advise you to use their basic service. It is free and it puts you in front of people who are using Yahoo and looking for local businesses.
With your free business listing in Yahoo Local you can display your address, phone number and web site URL if you have one. As Yahoo says, this is just basic information, but you can put your business in up to 5 categories. This is helpful.
For example, at Ajalon we could be under printers and we could also put an entry into copying, graphic design, wedding invitations and letterpress. That would mean that if a person searched for any one of those terms our business would likely come up in a Yahoo search. You can do this for your business also.
You may sell flooring. But you could have listings under carpets, hardwood floors, floor refinishing and commercial flooring. All of these additional listings would be available to you if people were searching for these items.
Included in this basic listing is the ability to list the products, services or brands that you have. For example if you carried garden equipment who could list all the brands like Toro, Black and Decker, Stihl, Snapper and other brands. Or if you were a spa you could list all the services you offer such as facials, manicures, pedicures, massage and other offerings.
People from your area are searching every day for the products and services you offer. Yahoo knows this and has built a service to help them find what they want. Yahoo invites you to cooperate with them in meeting the needs of people searching. For free. This is really unprecedented. When was the last time the newspaper, tv or radio asked you to advertise your business for free, so that their patrons could satisfy what they were looking for or needed?
If you would like help in setting up this free service from Yahoo give us a call. 707.528.0288.
Written by David Walrath
Ajalon Printing & Design
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