We used to have a copy center in downtown Santa Rosa and before that we were the Ajalon Lettershop in Sebastopol. We migrated from letterpress printing to offset printing and into the copying business. We still do all those things, now we just use computers in the process.
What this means for the somebody who wants to get something printed is that with digital printing we can produce the quantity that you need at a cost savings to you. This is particularly true with color printing. Short runs of full color printing are now economically done.
It used to be that in order to produce a full color brochure the only way to do that was to put down the four process colored inks, cyan (blue), magenta (red), yellow and black. This was expensive and only made sense with long runs over several thousand. Quality was good; however, set up expenses were high and short runs meant individual pieces could be quite costly.
With digital printing it is now possible to apply the same four color process, but it is done directly from a digital file. This saves all the production costs of film and plating and the time to set up the proper inking. All this means that we can produce printed pieces for you at a cost savings.
So printing and copying have changed and merged and the distinctions that used to be made no longer hold up. The old adage, printing is expensive, copying is cheap but the quality isn’t there, is no longer true. Today printing is economical and copy quality is very good. The two worlds continue to meld and the winner is our customers.
Ajalon has been helping businesses with their communication needs here in Sonoma County for over 50 years and we will continue to stay on top of the printing marketplace so that we continue to give you great service and value.
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