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	<title>Ajalon &#187; foiling</title>
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		<title>Invitations and Announcements</title>
		<link>http://ajalon.com/blog/invitations-announcements/</link>
		<comments>http://ajalon.com/blog/invitations-announcements/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 23:08:45 +0000</pubDate>
		<dc:creator>ajalon</dc:creator>
				<category><![CDATA[Printing Services]]></category>
		<category><![CDATA[announcements]]></category>
		<category><![CDATA[baby announcement]]></category>
		<category><![CDATA[bar mitzvah]]></category>
		<category><![CDATA[bat mitzvah]]></category>
		<category><![CDATA[birth announcement]]></category>
		<category><![CDATA[business printing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[embossing]]></category>
		<category><![CDATA[foiling]]></category>
		<category><![CDATA[graduation]]></category>
		<category><![CDATA[invitations]]></category>
		<category><![CDATA[letterpress printing]]></category>
		<category><![CDATA[letterpress wedding invitations]]></category>
		<category><![CDATA[offset]]></category>
		<category><![CDATA[sonoma county]]></category>

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		<description><![CDATA[At Ajalon we do a lot of business to business printing but we also do invitations and announcements for individuals, families and families to be.  Few printers in Sonoma County have the wide range of printing capabilities that we offer.  &#8230; <a href="http://ajalon.com/blog/invitations-announcements/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[
				<!-- Social Sharing Toolkit v2.0.4 | http://www.marijnrongen.com/wordpress-plugins/social_sharing_toolkit/ -->
				<div class="mr_social_sharing_wrapper"><span class="mr_social_sharing"><iframe src="https://www.facebook.com/plugins/like.php?locale=en_US&amp;href=http%3A%2F%2Fajalon.com%2Fblog%2Finvitations-announcements%2F&amp;layout=button_count&amp;show_faces=false&amp;width=90px&amp;height=21px" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:90px; height:21px;" allowTransparency="true"></iframe></span><span class="mr_social_sharing"><a href="http://twitter.com/share?url=http%3A%2F%2Fajalon.com%2Fblog%2Finvitations-announcements%2F&amp;text=Invitations+and+Announcements&amp;via=ajalonprintweb" target="_blank" class="mr_social_sharing_popup_link"><img src="http://ajalon.com/wp-content/plugins/social-sharing-toolkit/images/buttons/twitter.png" alt="Share on Twitter" title="Share on Twitter"/></a></span><span class="mr_social_sharing"><g:plusone size="medium" count="false" href="http://ajalon.com/blog/invitations-announcements/"></g:plusone></span></div><p>At Ajalon we do a lot of business to business printing but we also do invitations and announcements for individuals, families and families to be.  Few printers in Sonoma County have the wide range of printing capabilities that we offer.  With our digital, offset and letterpress printing, as well as foiling and embossing, we can create just about anything you want.</p>
<h3>Invitations</h3>
<p>We offer letterpress wedding invitations through our <a title="invitations by ajalon" href="http://invitationsbyajalon.com" target="_blank">http://invitationsbyajalon.com website</a>.  We also print wedding invitations digitally and by offset, thereby meeting each person’s expectations about cost.  Visit our website and see why so many are raving about our invitations.</p>
<p style="text-align: center;">
<div class="wp-caption aligncenter" style="width: 350px"><a href="http://invitationsbyajalon.com/gallery/sakura.html"><img class="  " title="Sakura Letterpress Wedding Invitation Design - Gallery Display" src="http://invitationsbyajalon.com/gallery/img/sakura-1.jpg" alt="" width="340" height="340" /></a><p class="wp-caption-text">Sakura Letterpress Wedding Invitation Design</p></div>
<h3>Announcements</h3>
<p>There are many different events that warrant announcements:  bar and bat mitzvahs, graduations, births and adoptions are just a few of them.  We can provide beautiful designs to match any theme you would like.  From the formal to the whimsical we love helping you express your desires.</p>
<p>Of courses for all these events it is important to begin the process earlier enough so that your guests have adequate time to make plans to attend.  And in the case of baby announcements, although it is not possible to know all the particulars ahead of time (after all, babies come on their own schedule!), basic design and format can be worked out in advance.</p>
<div class="wp-caption aligncenter" style="width: 350px"><a href="http://invitationsbyajalon.com/gallery/baroque.html"><img title="Baroque Letterpress Announcement" src="http://invitationsbyajalon.com/gallery/img/baroque-8.jpg" alt="" width="340" height="340" /></a><p class="wp-caption-text">Baroque Letterpress Announcement</p></div>
<p>Customization and Personalization</p>
<p>Obviously with the vast assortment of fonts, papers, colors, printing methods, and designs it is possible to make your invitations or announcements exactly as you would like them at a price that you can afford.  Call us today at 707.528.0288 or visit our site at http://ajalon.com.</p>
<p>Written by David Walrath</p>
<p>Ajalon Printing &amp; Design</p>
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		<title>Getting the &quot;Feel&quot; of the Business Card</title>
		<link>http://ajalon.com/blog/feel-business-card/</link>
		<comments>http://ajalon.com/blog/feel-business-card/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 22:03:03 +0000</pubDate>
		<dc:creator>ajalon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Printing Services]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[deboss]]></category>
		<category><![CDATA[emboss]]></category>
		<category><![CDATA[foil stamping]]></category>
		<category><![CDATA[foiling]]></category>
		<category><![CDATA[letterhead]]></category>
		<category><![CDATA[Santa Rosa]]></category>
		<category><![CDATA[sonoma country]]></category>

		<guid isPermaLink="false">http://ajalon.com/blog/?p=432</guid>
		<description><![CDATA[Yesterday I was at a trade show in Santa Rosa and stopped to talk to one of the vendors.  He handed me his business card.  I looked at it and held it in my hand while I talked to him.  &#8230; <a href="http://ajalon.com/blog/feel-business-card/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[
				<!-- Social Sharing Toolkit v2.0.4 | http://www.marijnrongen.com/wordpress-plugins/social_sharing_toolkit/ -->
				<div class="mr_social_sharing_wrapper"><span class="mr_social_sharing"><iframe src="https://www.facebook.com/plugins/like.php?locale=en_US&amp;href=http%3A%2F%2Fajalon.com%2Fblog%2Ffeel-business-card%2F&amp;layout=button_count&amp;show_faces=false&amp;width=90px&amp;height=21px" scrolling="no" frameborder="0" style="border:none; overflow:hidden; width:90px; height:21px;" allowTransparency="true"></iframe></span><span class="mr_social_sharing"><a href="http://twitter.com/share?url=http%3A%2F%2Fajalon.com%2Fblog%2Ffeel-business-card%2F&amp;text=Getting+the+%22Feel%22+of+the+Business+Card&amp;via=ajalonprintweb" target="_blank" class="mr_social_sharing_popup_link"><img src="http://ajalon.com/wp-content/plugins/social-sharing-toolkit/images/buttons/twitter.png" alt="Share on Twitter" title="Share on Twitter"/></a></span><span class="mr_social_sharing"><g:plusone size="medium" count="false" href="http://ajalon.com/blog/feel-business-card/"></g:plusone></span></div><p>Yesterday I was at a trade show in Santa Rosa and stopped to talk to one of the vendors.  He handed me his business card.  I looked at it and held it in my hand while I talked to him.  I noticed that I was rubbing the card between my fingers.</p>
<p>After I finished talking with him, I walked away and looked more closely at the card.  It was embossed.  I have known about embossing for many years but had never had such a personal experience with it.  It had really drawn me in.</p>
<p style="text-align: center;"><img class="aligncenter" title="Back of Business Card Showing Embossing Impression" src="http://ajalon.com/img/emboss%20001.jpg" alt="" width="534" height="355" /></p>
<p>Embossing and debossing can certainly draw attention to your printed pieces. Embossing is  usually subtle and adds a sophisticated and elegant touch to a business card or letterhead.</p>
<h3>How is it done?</h3>
<p>Embossing, or its opposite cousin, debossing, is typically done with a die and counter.  The die is usually made from metal, often copper or magnesium, and the counter is made from a plastic or polymer based material that is capable of taking the pressure and still keep the details present.  It is usually done on a letterpress.</p>
<p style="text-align: left;">The die is a convex impression of the image and the counter is the positive or concave impression.  When the two are fitted together a nice impression is created in the paper or card stock.<img class="aligncenter" title="Embossing Die" src="http://ajalon.com/img/emboss 004.jpg" alt="" width="534" height="355" /></p>
<h3>Types of Embossing</h3>
<p style="text-align: left;">You can use embossing by itself, with no ink, called blind embossing. <img class="aligncenter" title="Whale Embossed" src="http://ajalon.com/img/emboss%20002.jpg" alt="" width="534" height="355" /> It can also be used in conjunction with ink, called  register embossing.</p>
<p>It also can be used with foil stamping, which when embossed with foil is known as foil/embossing or combination stamping.  This can produce outstanding results, but it is more expensive since a specialized die needs to be created and two passes need to be made through the press.  The first press pass stamps the foil and second pass creates the emboss.</p>
<p>At Ajalon Printing we can do all of these processes in our own shop, ensuring consistent quality.  So when you are wanting to improve the &#8216;feel&#8217; of any of your printed material give us a call, 707.528.0288, or visit our web site at <a href="http:/www.ajalon.com" target="_blank">http:/www.ajalon.com</a>.  We have been right here in Sonoma County for over 50 years and are ready to help you.</p>
<p>Written By David Walrath</p>
<p>Ajalon Printing &amp; Design</p>
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