Writing For Results
Anyone can write to sell, but thousands of dollars are wasted every year on well written marketing materials that look nice…but don’t sell. Before you write an ad, brochure, or anything else, use this checklist to make sure you’re writing … Continue reading
What Is Your Web Site Asking For?
Here’s a quick step you can take to increase the effectiveness of your web site: ask customers to do something. While marketing on your Web site should begin with a full description of what your business offers, it should not … Continue reading
Read Your Junk Mail
One great way to keep up with what works—and what doesn’t work—in marketing today is to read your junk mail. Both at home and in the office, you most likely get scores of direct mail a month. Pick up each … Continue reading
