Taking the "Work" out of Business Networking
I began talking about business referral marketing (see Get More Referrals post) as a fast, inexpensive way to build your business. There really is no better way to begin increasing the number of your clients. It does not require hiring … Continue reading
Get More Referrals
The no excuse way to jump start your business and get more sales. What is generally the most common answer to how do you get more business? If a business owner is asked where most of his or her new … Continue reading
Are Your Marketing Materials Overdesigned?
Are your marketing materials and website over-designed? Design should support your marketing message, not get in its way. If you’re blown away at the beauty or cleverness of the presentation your designer has delivered, test it with both other business … Continue reading
What you CAN do about the economy!
Think Positive – Keeping a positive attitude during this economic downturn can be a challenge, but look for the silver lining. If sales are slow, rather than whine about it, look for new opportunities. Are there market segments you can … Continue reading
Put Your Marketing Plan to the Test
Is your marketing plan geared towards results? Take this quick test to see if it holds up to the six factors that drive results. 1. Does your plan include a clear vision with clear goals? 2. Is your plan specific? … Continue reading
What is Service?
One of our local building supply stores had this headline in a full page ad in the paper. It led me to reflect on what service is at Ajalon Printing & Design. First, service is having a comprehensive inventory. This … Continue reading
A Quick Check for Your Website
Here are some common web design mistakes that can drive visitors away: Overwhelming graphics & flashy banners – if your visitors are distracted or confused by excessive images, they may close your page before for they find the information they … Continue reading
7 Marketing Steps You Can Take During the Slow Season
Traditionally, things slow down in the summer for all marketers. Rather than sit back and wait for the fall, however, here seven things you can do to take advantage of the slower pace of the summer months and come out … Continue reading
