A discussion on how business printing can help you prosper.
One of the positive characteristics of business printing is that it is portable. When you hand a business card to a prospect anywhere in the beautiful Sonoma County wine country that person can take it with them. A printed postcard can be easily carried around.
When you want to have a record of the work that is going to be performed, you want a written business form. Even a quick list on a notepad is more lasting than trying to remember something. The old adage that “the most faded pencil note is better than something committed to memory” is still true today.
When a person receives from you a handwritten note card they have something they can keep and carry around. An email is hard to get out of your computer. So business stationery and brochures that are printed are far more permanent and portable.
Long after their iPhone battery is drained, people will still be reading what you send them in print. Print is the ultimate in portability and playability. My daytimer is a resting place for the many printed announcements and reminders that I receive. I know they are there and can be referred to or used to remind me of an upcoming event.
People can pick up a magazine at a newsstand, buy a book on the fly or grab your brochure from a trade show exhibit. There are no compatibility issues, no need to keep anything charged, and never a worry about screen glare. When a prospect picks up your event marketing materials they have something they can take with them and browse at their leisure.
You can fold print, stuff it, clip it, even scratch-and-sniff it.
Print can be carried and consumed anywhere, at anytime: on trains, planes and automobiles. Take it to bed, to the beach or to the bath. There’s no need to boot it up or power it down. Print is always there and always ready to instruct, inform and entertain.
Print is interactive. Personalized magazine bingo cards let readers send for more information with quick check offs. Or, combine media and use a direct mail campaign to drive prospects to a personalized website where they can tell you their aspirations and expectations.
So we can see that business printed materials are very portable and can help you stay on the radar of all your local business prospects. When you give a person something printed you don’t have to worry about whether they have wi-fi or are computer literate. They have something they can read and take with them.
Written by David Walrath
Ajalon Printing & Design
Subscribe via RSS