Posts Tagged ‘print’

Business Builders for Doctors and Dentists

Thursday, March 18th, 2010

There are some marketing materials that are particularly appropriate for doctors and dentists.  These are referral forms or pads, practice brochures and welcome packets. Ajalon has been providing these for medical and dental professionals in Sonoma County for over 50 years.

Referral Pads or Forms

Some specialties such as periodontics and orthodontics rely on referrals from general dentists.  Ajalon has been involved in providing attractive, effective forms for dentists from Ukiah to Petaluma for many years.  Whether you need pads or individual forms.  Carbonless forms are no problem.  Maps and postcards are easily provided.  Whatever you need is only a phone call away.

Practice Brochures

It is especially important when someone comes in contact with your office, whether it is in Sebastopol or Santa Rosa, that you have a well done brochure to explain your practice to them.  Your brochure should communicate the particular focus that your practice has and provide a warm, welcoming message.  We are proud of the many medical and dental professionals that we have been honored to help over the years in designing and printing their practice brochures.

Welcome Packets or Pocket Folders

When a new client comes to your office for the first time there is a lot of information that needs to be communicated and forms to be filled out.  It is a good practice to have a welcome folder with the forms to fill out and information about your practice for them to take home.

At Ajalon we are experienced experts in planning and producing presentation materials that fit for your office.  If you are looking to upgrade your look, and to present your practice in the best light possible, call or email Ajalon today.  707.528.0288 ajalon@ajalon.com

Written by David Walrath

Ajalon Printing & Design

Businesses Must Innovate or Perish

Thursday, July 30th, 2009

We had an open house recently for the members in our Sonoma County Executives business networking and referral group. We had been planning it for weeks and everyone got involved in the preparations. It was sort of like having the entire family over to your house for a holiday meal, only in July.

The weather cooperated beautifully, as the day before the temperature was in the 90′s, but on this evening it was a beautiful summer day with the cooling breeze coming from the ocean and our large roll up doors open, bringing in plenty of fresh air.

Letterpress printing demonstration at Ajalon Printing

We had explanations of offset printing, digital printing and letterpress printing. During the letterpress demonstration, I was explaining how we are using presses that were built 40 or more years ago, based on the printing practices that were hundreds of years old. While the printing practices are old, we’ve adopted modern plastics technology to make photopolymer plates instead of using the traditional lead type.

Afterward, one of our guests pointed out how it was ironic that the computer and modern imaging practices had impacted the printing industry so much, and yet it was the internet and our website that was making it possible for us to be printing letterpress wedding invitations for clients all over the world.

I was struck by this observation and realized that, yes we are given new opportunities in today’s business climate to be versatile and innovative. My son, home from college, is fond of reminding me that every business must innovate or perish. Certainly here at Ajalon we have been reinventing ourselves and approaching situations with new eyes.

We are always on the lookout to find new ways to make business cards more economically, to save our clients money. We try to stay on top of the changes in the printing industry so that we can use the latest proven technology to meet our client’s needs in this ever speeding up world.

We try to stay on the leading edge of innovation. This allows us to utilize processes that benefit our clients, but does not find us chasing after the latest unproven idea.


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