We know envelopes are a vital part of your day-to-day business routines. That is why Ajalon is pleased to offer 10% off your envelope orders this winter!

Envelopes work wonders for:

• marketing goods and services
• sending out invoices
• connecting with consumers through newsletters

Offer expires March 31, 2012

Rebranding Your Business in the New Year

Have you heard the rumors about the approaching apocalypse in 2012? We have, and while we’re not quite buying that “the end” is coming, we certainly do anticipate change.

A new year is the perfect opportunity to rebrand your local Sonoma County business. Updating business cards and stationery with a new logo will work wonders to attract new clients, as well as let your current customers know that you are a growing brand.

While a lot of us were raised to oppose change, 2012 is surely a time to embrace it! Contact Ajalon today to begin your rebranding efforts.

Why your local business needs a business cards…

If there is one thing I have learned from my boss while working at Ajalon, it is this: when giving your business card to a prospective client, be sure to give them two cards—not just one. That way they have one card to give to a friend as a referral!

Business cards are essential when spreading the word about your business. A great business card will leave a lasting first impression, so be sure to take care when designing your logo, picking out your font and laying out your type.

If you need help designing the perfect business card for your local Sonoma County business, contact Ajalon today!

The benefits of the business card are endless. Don’t forget to take advantage of this great marketing tool.

Attract Customers All Year with 2012 Calendars

One of the easiest and most effective ways to get 12 months of marketing in one print job is by creating a company calendar. Hung on walls in plain sight for anyone to see, an eye catching calendar that promotes your small business will work wonders to attract new and returning customers.

If you are an animal shelter, clients will love to take home your calendar featuring adorable, adoptable pets! Or restaurant patrons just might have to stop by your burger joint for February’s Bacon Cheeseburger after staring at it all day at work. The options are endless.

image via MyZeroWaste

Sending postcards to Sonoma County customers

Do you have a special holiday deal or discount to offer your Sonoma County customers and clients? One of the most valuable marketing strategies of small business owners during the holiday season is the mailing of postcards to local residents.

Postcards are an easy and effective way to spread news about your business. They also give business owners a chance to show off their creative sides! If you are not already working with a local graphic designer, you have the opportunity to choose graphics and fonts, create the content and design the layout of your holiday business postcard.

Holiday postcards are the perfect size for mailing, displaying in stores and passing on to others. Contact us today to jump in on this awesome holiday marketing strategy. We would be delighted to send you a quote for your 2011 holiday business postcards!

Selecting a Graphic Designer for Business Endeavors

Whether you are creating your business’ webpage or producing top-notch printed materials to market to your customers, choosing a graphic designer that works for and with you should be the first step in your endeavors.

A great graphic designer should work with you and your company to understand your needs, and create killer visuals for you to utilize within your business. We know the search can be overwhelming. Here are a few tips to help you find the graphic designer of your dreams:

• Keep local. Search local business listings and reviews on sites like Yelp. It will be easier to determine which graphic designer will work best for you based on others’ experiences.

• Ask for referrals. Trusted friends and businesses will guide you in the right direction. If you see a piece of graphic art from another business that you are drawn to, don’t be afraid to ask who their designer is.

• Search design directories and browse designs from contests and competitions.

Your designer will help boost your brand or business by implementing your business persona within your business graphics. Awesome websites, mail pieces and more will draw your customers in and keep them coming back for more!

Local Businesses Need A Letterhead!

Do you have a local Sonoma County business, but lack a letterhead? Your business stationery is one of the most important elements in your marketing endeavors. A great letterhead will work wonders to show professionalism and keep your brand in customers’ heads.

For those of you who just opened up shop, letterhead is the heading at the top of your business stationery. An awesome graphic, along with contact information should be included on the printed material that ends up in your clients’ hands.

Are you a letterpress lover?

If you are a paper lover, you’ll love our letterpress! If you or your business is hosting an upcoming event, consider letterpress invitations. At Invitations by Ajalon, we love to print affordable, quality invitations on luscious 100% cotton Crane Lettra papers with sustainable soy inks.

Whether you are hosting a company event or getting married in the near future, our letterpress invitations will leave a lasting impression on your guests (and your prospective clients!). If you have never experienced the luxury of letterpress, let us send you some free samples.

Our September special expires on September 30, 2011, so act fast! Receive 100 one-color invitations, 110 blank envelopes and 100 one-color reply cards for only $499!

Choose from the elegant and festive designs in our design gallery, or let us create a custom design especially for you! Your business logo will look great letterpress printed onto your invitations, thank you cards and more.

Business Stationery Shows Professionalism

Do you make good and lasting impressions on your customers, even if you are only communicating on paper? Whether you are sending a quick note or mailing out an invoice, your business stationery will leave consumers remembering your name or brand.

Your business stationery begins with your business logo designed with care and precision. If you cannot meet with your clients and customers face-to-face, give them a great logo to look at in the meantime.

From there, equip yourself with business stationery that everyone will see.

Business Cards

Your business card is the most basic tool in your marketing arsenal. Utilize your awesome business logo along with contact information. Be sure to give your customers and clients extra cards so they can pass them along to friends.

Letterhead

Great letterhead works wonders to keep your name in your customers’ brains. Short notes, invoices, reminders and more should be sent with your business logo or information on the page!

Envelopes

If you are mailing marketing content to clients, be sure to utilize your logo within the return address of your envelopes.

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Ajalon is here to help you create the perfect business stationery—from logo design to letterhead printing, we want to help you spread the word about your business. Contact us for more information or place an order today.

Can QR codes save the printing industry?

You’ve seen them everywhere: on posters, cookies and even on bald men’s heads. Many businesses, big and small, are making QR codes (or Quick Response codes) conveniently available for you to scan anytime, anywhere with your smart phone or iPad.

These scannable images seem to benefit everyone. Customers enjoy the quick way to access detailed information without running to a computer or plugging in their laptop (even typing in the URL is getting to be a little too much effort). And although this is a web-friendly revolution, printing companies are profiting from it as well.

QR codes are usually printed on something before they are scanned with a mobile device, meaning the printing industry has much to benefit from these little images. Print media will continue to thrive in a web-based world if posters and packaging is the door to consumers’ digital information.

What is your experience with QR codes, either from a business owner or consumer standpoint? Have they benefited you yet?