Black and White and Color Copies
We used to have a copy center in downtown Santa Rosa and before that we were the Ajalon Lettershop in Sebastopol. We migrated from letterpress printing to offset printing and into the copying business. We still do all those things, … Continue reading
Books, Biographies and Manuals
It used to be that books were something that big, mega sized companies published and the rest of us bought in bookstores. But that is no more. Ajalon Printing & Design has printed as few as 20 books for a … Continue reading
Catalogs Catch Consumers
Consumers have not given up their long time affair with catalogs. Just today, a Santa Rosa business owner came by to have me drill holes in a catalog he had just received so that he could put it in his … Continue reading
Sometimes Small is Beautiful
Pocket folders, gift card holders, warranty paper holders, presentation folders for new products. Businesses and consumers all over Sonoma County are using these smaller presentation folders. We’re all familiar with the normal pocket folder that is 9″ x 12″ and … Continue reading
Program Guides Provide Personal Service
Program guides are really like catalogs but list services provided rather than items to be sold. They are a little different from newsletters, which can include events and services provided as well as newsletter items. Gyms, non-profits and schools are … Continue reading
Getting the "Feel" of the Business Card
Yesterday I was at a trade show in Santa Rosa and stopped to talk to one of the vendors. He handed me his business card. I looked at it and held it in my hand while I talked to him. … Continue reading
Properly Present Yourself
Presentation folders are an important part of your marketing materials. Your business card, letterhead and company brochure all seem pretty straight forward. But when you actually get in front of a client or want to send something to a prospect … Continue reading
Business Forms…The Unsung Hero of Business
Receipt books, estimates, invoices, checks and envelopes. These are used every day in your business. Every business, whether they are a large store in downtown Santa Rosa or a small, cottage industry run out of a home in Sebastopol, needs … Continue reading
Good Business Stationery Builds Business
Every business in Santa Rosa wants to grow. We have been talking about how businesses in Sonoma County have been using business referral marketing, newsletters and postcards to attract new business. Often after the initial contact a follow up written … Continue reading
Postcards are Powerful Marketing Tools
Postcard printer in Santa Rosa reveals secrets businesses in Sonoma county have been profiting by using postcards in their marketing plan. In earlier posts I have indicated how to help your clients remember you by using a printed newsletter. Now … Continue reading
