Labels are almost a non-ending category.  Labels actually seem to have more applications than the rest of the printing industry put together.  Here in Santa Rosa, centered in the great wine country of Sonoma County, we easily think of wine labels. But wine labels are only a tip of the label industry.

Here is just a short listing of the types of labels: anniversary seals, embossed anniversary seals, asset tags, bar code labels, bumper stickers, business card magnets, vinyl decals, fan folded custom labels, foil labels, hang tags, laser labels, name tags, roll labels, sheet labels, short run custom labels, tamper proof seals, security stickers, window decals. And did I mention wine labels?

In this dizzying array of offerings, it is good to have a printing business like Ajalon Printing to help you with your label printing needs.  We can help you sort through the many different requirements that you have for your label and help you choose the best product that will serve your needs.

We can simplify your label shopping by helping you decide what the best solution is to your labeling needs.  Applying the wrong label to a product can make the product unsellable.  That can be expensive.

And we can help you with your label design.  If you aren’t sure exactly what you want on your label, our designers can work with you in creating exactly what you want.

If you only need a few labels and you need them fast, Ajalon can step right up and help you. If you need thousands of specialty labels that have to be a specific size, again we can produce them for you.  Sheets of labels or rolls of labels, we are ready to help you.

A discussion on how business printing can help you prosper.

One of the positive characteristics of business printing is that it is portable. When you hand a business card to a prospect anywhere in the beautiful Sonoma County wine country that person can take it with them. A printed postcard can be easily carried around.

When you want to have a record of the work that is going to be performed, you want a written business form. Even a quick list on a notepad is more lasting than trying to remember something. The old adage that “the most faded pencil note is better than something committed to memory” is still true today.

When a person receives from you a handwritten note card they have something they can keep and carry around. An email is hard to get out of your computer. So business stationery and brochures that are printed are far more permanent and portable.

Long after their iPhone battery is drained, people will still be reading what you send them in print. Print is the ultimate in portability and playability. My daytimer is a resting place for the many printed announcements and reminders that I receive. I know they are there and can be referred to or used to remind me of an upcoming event.

People can pick up a magazine at a newsstand, buy a book on the fly or grab your brochure from a trade show exhibit. There are no compatibility issues, no need to keep anything charged, and never a worry about screen glare. When a prospect picks up your event marketing materials they have something they can take with them and browse at their leisure.

You can fold print, stuff it, clip it, even scratch-and-sniff it.

Print can be carried and consumed anywhere, at anytime: on trains, planes and automobiles. Take it to bed, to the beach or to the bath. There’s no need to boot it up or power it down. Print is always there and always ready to instruct, inform and entertain.

Print is interactive. Personalized magazine bingo cards let readers send for more information with quick check offs. Or, combine media and use a direct mail campaign to drive prospects to a personalized website where they can tell you their aspirations and expectations.

So we can see that business printed materials are very portable and can help you stay on the radar of all your local business prospects. When you give a person something printed you don’t have to worry about whether they have wi-fi or are computer literate. They have something they can read and take with them.

Written by David Walrath

Ajalon Printing & Design