Put Your Marketing Plan to the Test
Is your marketing plan geared towards results? Take this quick test to see if it holds up to the six factors that drive results.
1. Does your plan include a clear vision with clear goals?
2. Is your plan specific? The more specific it is, the better.
3. Does your plan have a calendar? A marketing calendar where every step of every marketing program is scheduled is arguably the most important part of the plan.
4. Has everyone seen the plan? You need to share it with others at the business, and solicit their feedback.
5. Does everyone at the business buy into the plan? If they don’t, there may be resistance further down the line.
6. Have you scheduled regular, monthly meetings to get everyone’s feedback on how implementation is going? Knowing they’ll be held responsible, employees will be quick to follow through.
