How to Write Flyers and Emails that Make You Money
Learn the secrets that top copy writers use to earn thousands of dollars.
What you need to know in order to write flyers and emails that get responses.
In today’s world we are all inundated with flyers or emails about this or that thing. How can you get your prospects to take the time to read your flyer and respond so that you can stay in business in beautiful Sonoma County?
The first place you need to start is to begin thinking about what your reader wants. What benefits does your product or service provide? Realize your reader is going to ask WIIIFM? That is, “What’s in it for me?” Our customers are basically selfish. They don’t care how much you like your product or service. They want you to answer the question, “What difference does this make for me?”
Until you take the time to really examine what you are offering from your reader’s point of view, you will only be blowing your own horn for your own ears. You must tickle your reader’s ears. Look at what the real life benefit of using your product or service is for your reader.
What is the unique benefit of working with you that can changes their lives, solve their problems or add to their pleasures? That is what they are interested in. They will read what you write and take action only if they are convinced this will meet a need they have.
Don’t skip over this step. The clearer you are and the more finely tuned you get on this matter, the better success you will have in writing your copy. If you know where you are going, you can find the best path to get there. If you are unclear, you can waste time wandering around.
Get Their Attention!
Use a headline on your flyer or email. You have bits of a second to get their attention and get them reading, before they decided they are not interested and toss you aside. Grab their attention.
So how do you do that you ask? Well if you have got clear what the benefits to your reader are, then you pick the most powerful one from your reader’s point of view and make it stand out. Make it the biggest type on the page.
It’s the difference in saying a car will get you from one place to another (a function). Or saying owning this car will save you money. Which are you more interested in hearing about?
List all the benefits you want, but emphasize the most important by making it the biggest type size and then follow up with the remaining benefits. Build a compelling list of reasons why what you are offering is the best thing since sliced bread. Don’t exaggerate, but don’t be shy and artificially humble.
We have shown you how to get your readers attention and get them reading. Next time we will cover how to avoid distracting your reader and get them to take action. Following these guidelines will result in you getting better results from your flyers or emails.
Whether you are posting your flyers on a bulletin board in Sebastopol or distributing them throughout Santa Rosa, you will be able to get the right people to read your flyer.
Written by David Walrath
Ajalon Printing & Design
