Category Archives: Technology

Using Mobile-Friendly Layouts for Your Email Marketing Campaigns

With approximately 80% of people using their cell phones or other mobile devices to check their emails, it's shocking to learn that only 25% of companies use mobile-friendly layouts for their email marketing campaigns. If you are sending newsletters, promotions, giveaways, and other marketing messages without using a mobile-friendly format, you are more likely to…
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Is Your Website Mobile Friendly?

Mobile-geddon is upon us! Google recently made changes to their search engine to favor websites that are "mobile-friendly." Though this change only affects users searching on their tablets or smartphones, it's a change that will be felt by millions of small businesses that have yet to make the switch. Making these adjustments should be at…
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Are You Active Enough on Social Media?

Are you and your business staying active on social media? If not, you should be. Simply having an account and posting the occasional blurb is not enough anymore. In order to have any real success with marketing on platforms like Facebook, Instagram, Twitter and Pinterest, you need to be connecting with your followers on a…
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