Email Promotion and Etiquette: Part One

email icon

Email has evolved in the business world - promote your business effectively

  1. Who are you sending your emails to? Do you have their permission?*
  2. Quality content is king – write clear, concise messages with a balance of images.
  3. Make sure the mail merge is working and your lists are correct – people do not want to receive your email six times.
  4. Why are you emailing? Explain in six words what you want them to do.
  5. Is what you want them to do fun, worth doing, and generous?
  6. Are you sending a series? Let your recipient know when it ends, and what they can expect in the next email.
  7. If your email promotion is a taking - not a giving - time to rethink your message.
  8. Send your email during the middle of the week, and early in the day.

cheatsheet

Start your 2014 email marketing on a positive note:

Download this handy email cheat sheet, and tune in next week for Part Two: Writing the Best Email Ever!

Written by Debbie

 

*Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

 

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