Running a business is overwhelming and sometimes your priorities will get lost. Your focus may be split up into many different trajectories and your booming success might turn into a floundering failure. What could possibly throw off your A-game like that? Ignoring your customers and not placing them first is a fatal mistake.
You need to cater to your customers openly and honestly through direct communication. Although it seems like you are doing that by fine tuning your products and services, spending too much time tinkering in the proverbial shed tightening the proverbial cogs can turn deaf ears to your customers' true opinions. You need to bring your customers into the equation and listen to their comments, questions, criticisms and suggestions.
Customers aren't always right, perhaps not individually, but the voice of many can move you along to find a common thread of requests expressed by the masses. In order to truly find your stride and make changes in your business, networking with customers will give you a clear path to hone your skills in product creation and customer service.
Networking with your clients is very valuable. Learn what businesses they frequent outside of yours. Listen to what services they desire, whether or not you can provide those. Listen to them about family visiting, friends coming in to town, events in their lives, where they work. Be friendly and ask your customers to brings the important people in their lives in to meet you and see your shop. Partner with businesses in the neighborhood to support the lifestyles of your customers and community. Networking means caring, listening, and sharing. Give back to your customers and let them know you care.
Which ways will you network in, and out, of your market? We'd love to hear your business strategy to reach out to your customers. Need help? Ajalon Print, Web, & Social Media can assist you during your outreach efforts. Contact us today and we can get to work immediately.