Google+: Still the New Kid on the Block

Most articles about Google+ start like this:

"Google+ is often the butt of many jokes in the tech world."

"Google+ launched back in 2011 and has been the subject of hugely mixed opinions ever since."

"It's been over two years since the launch of Google+, and from the very start the service has had no shortage of voices ready to call it a failure."

Why are people so hesitant to accept Google+ as a social platform? Google+ has a reputation and it hasn't been a good one. Until now.

Google is the search engine that the world knows and loves. Businesses are realizing that by using Google's very own social media site successfully, their online presence will begin to grow. Search Engine Optimization (SEO) is a predominant factor in the science of proper self-promotion and by using key words in personal posts, a business can boost itself to the top of the lists during its ideal customer base's online searches for specific services.

Organic customer traffic through Google is the Holy Grail of business social media strategizing. So what better way to climb the ranks of SEO success than through the #1 most popular search engine's creation: yes, we're talking about Google's very own Google+.

Sure, it's not Twitter or Facebook. Sure, we still don't know if #hashtags apply in the posts or not (they do, you can bet your life on it). But you and your company can network, create circles and share information within them, tag people and businesses within posts to create dialog, and connect directly to the search engine you're catering to. Google+ is just the new kid on the block. It's got a bad rap but not for long. Already, the social and business communities are beginning to embrace this platform as a new way to share information efficiently.

The one thing I will say about Google+ I will say about any of the other social websites of today. It's another avenue of communication that is being added to the already-full plate of responsibilities businesses are expected to take on. Gaining exposure in the number one goal on a business's road to success. The second goal is to maintain high quality and interesting information on all the websites to constantly supply engaging content for consumers. But how is your company going to do that when you're involved with more social media sites than you can count on both hands?

Ask for help. Ajalon Print, Web, & Social Media has media packets available for you to assist you with managing your business schedule. We are happy to take on your Google+ responsibilities, or any other social media tasks for that matter. Just contact us with any questions and we'll be more than happy to help.

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