A business's success is created, nurtured, and maintained by a variety of factors, but the initial spark of progress begins with a name. The title and tagline of a company will make or break an initial customer interaction. A name can't be successful across the board, but considering culture, modern day marketing, and audience will significantly shape and determine your company's business name.
There are many basic tips to aid in your decision making. What are your services and what do you want to communicate? Are you catering to active outdoors-oriented men and women? Does your business provide childcare services? Is your target audience involved in roller derby? Ask yourself who your ideal customers are and go from there.
Avoid cliches. Not only are cliches alienating and pandering, but since they are cliches, i.e. overused and stereotypical, rest assured that you will run across several businesses sharing the same title. Make your name easy to read and easy to say. If it takes too much time to process, then the name is a failure.
An important thing to remember is to have fun. You're naming a business! The naming stage should be inspiring and allow branding and service ideas to unfold with ease. Once the name is nailed down, then logo creation can happen, store fronts searched for, and webpages built. The title is the beginning and can lead to very important decision making.
Your business's look will most likely be guided by the company name. Colors, shapes, and tones will spark from your title, and branding will be easier. Slogans and voices behind the products and services will intimate an overall aesthetic that will set you apart and reach your audience successfully.
It is important to do your research, weigh the pros and cons with your favorite title ideas, and get feedback. A hired professional graphic designer will assist in your creation of a web, logo, and brand design. Just don't be shy. You need to be bold and passionate about your business to make it work.