Newsletters

Marketing 101 — It costs five times more to obtain an order from a new customer compared to an existing customer. Newsletters are a great way to stay connected with your customer base.

Not sure where to begin? Give us a jingle — we can help you create a compelling newsletter that won't end up in the bottom of the bird cage.

Newsletter tips:

• Keep the content relevant
• Provide useful information — 80% information, 20% sales message
• Include a promotion/incentive with an expiration date

Bodega Harbor HOA, a Bodega Bay homeowners association, uses their newsletter to keep property owners up to date on association business, but also contains a section of advertising to help offset the cost of the newsletter. A win-win for everyone:
Siduri and Novy Wines, which produces an ultra-premium single-vineyard pinot noir, uses their newsletters to inform their readership about new varietals:
Santa Rosa based Sonoma County Grange Credit Union, publishes a quarterly newsletter for their members:

Contact us or place an order today!