Marketing 101 — It costs five times more to obtain an order from a new customer compared to an existing customer. Newsletters are a great way to stay connected with your customer base.
Whether printed on paper or sent out electronically, a top-notch newsletter is one of your most important marketing strategies for your business.
Not sure where to begin? Give us a jingle — we can help you create a compelling newsletter that won’t end up in the bottom of the bird cage, or the spam folder.
- Keep the content relevant
- Provide useful information — 80% information, 20% sales message
- Include a promotion/incentive with an expiration date